Comments on: Why Blog? – Reason #1: Content is King

By: McCreadyM

McCreadyM — Wed, 10 Feb 2010 22:59:19 +0000

@goldasich you’re welcome!

By: goldasich

goldasich — Wed, 10 Feb 2010 19:46:55 +0000

Thanks so much, Megan! RT @McCreadyM: Great post on blogging: Content is King. Thanks to @goldasich http://www.wellplannedweb.com/2010/02/wh...

By: Tweets that mention Why Blog? – Reason #1: Content is King — Well Planned Web -- Topsy.com

Mon, 08 Feb 2010 13:25:42 +0000

[...] This post was mentioned on Twitter by HelloNorthGeorgia, Mike Brewer, Deana Goldasich, Deana Goldasich, Deana Goldasich and others. Deana Goldasich said: If Content is King, a Blog is the King's Most Loyal Servant – http://ow.ly/14BzT #blogging #blogchat #smallbiz [...]

By: mbrewer

mbrewer — Sun, 07 Feb 2010 01:43:42 +0000

Deana,

Thank you for the feedback - look forward to future content and discussion.

Have a great Saturday.

M

By: Deana Goldasich

Deana Goldasich — Sun, 07 Feb 2010 00:44:47 +0000

Hi Mike! Indeed, that is a very different question/topic. Generally, purchasing content for a blog is not a good idea. Your visitors expect content that is newsworthy and relevant–both of which may be true with purchased content. However, the real value comes in with content that shows *your* expertise, *your* intelligence and *your* spin on a topic or idea. Third party content just can't achieve that. Over time, the value of your site and your content becomes dilluted. Also, if the content is not unique, it may be displayed elsewhere on the web. In Google's eyes, that's considered “duplicate” content and less valuable in their eyes. The more unique the content, the better.

By: mbrewer

mbrewer — Sun, 07 Feb 2010 00:32:43 +0000

Deana

Thank you for taking the time to answer. My question is more along the lines of taking content from curators and reusing it with your specific audience.

I agree with you and James in the sense of repurposing your own content, it's where groups elect to do it with third party material that I develop questions. I also ponder the idea of purchasing content vs. creating your own. Not that I think there is a right or wrong answer – I am just curious to hear others thoughts.

By: Deana Goldasich

Deana Goldasich — Sun, 07 Feb 2010 00:18:51 +0000

You're not barging in here, James — that's great advice! Indeed, links to relevant and related content elsewhere online is incredibly important and valuable. Bottom line is: if you point your reader to helpful content–whether it's yours or someone else's–you earn their trust and respect.

By: James Ball

James Ball — Sat, 06 Feb 2010 23:36:08 +0000

Not trying to barge in on Deana's blog here, but repurposing blog content is wise and easy….I do it a lot in order to make it more relevant to be tweeted again, etc. I simply look for other blogs and articles discussing the same topic, and I edit my original post with an “*Update – ” and include a new link to current/new/relevant content by others there. This is good practice for many different reasons!

By: James Ball

James Ball — Sat, 06 Feb 2010 23:32:11 +0000

Great post Deana, succinct and well written! I look forward to the rest of the series!

By: Deana Goldasich

Deana Goldasich — Sat, 06 Feb 2010 23:10:30 +0000

Hi Mike! Thanks for your great question!

I assume you mean repurposed content that YOU created (as a opposed to plagiarizing someone else's). In that case, repurposed material is still content–so by all means use it! I often encourage clients just starting out with their blogs to review “old” content, such as white papers, faqs, etc. to glean out some potential posts or series. After all, it's brainwork that's already been done–why waste it! To increase the potential for reader participation, I think it's critical to review that content with a fresh eye…make sure it's tweaked to make for easy reading, etc.

Did you have some specific content you were considering? I'm happy to give me three cents!