Once again, TED blows us away with their simplified dissection of leadership and how to “make a movement.”
Key messages:
- You’re not a leader until you have your first follower.
- As a true leader, you must embrace your followers as equals!
How does this translate to your online presence?
- Respond to comments on your blog immediately
- Thank your first Retweeters immediately, follow them back, and watch their content closely
- Follow blogs that have featured your content
- Ask questions of those who respond or comment on your content. It’s no longer all about you.
- Pay attention to what your followers like/dislike. You may find new content ideas!









