Twitter avatars are more critical than some may think.
In a terrific post on ThoughtPick, the author lists 5 reasons your avatar matters in your Twitter presence:
- Meaning & Relevancy
We’d like to add a few more to this list.
Most clients are a tad surprised when we spend a good chunk of our Twitter discussions talking about a graphic that’s so tiny. Yup — it’s that important, people!
- Own-ability – Doubletree’s (@doubletree) Twitter Avatar inspired this one. Assuming part of Doubletree’s strategy is to build relationships with existing customers or past customers, the cookie is superb. If you’ve ever stayed at Doubletree, you know how they grace their lobby, front desk and common areas with freshly baked cookies every afternoon. Not only are they yummy, they just instantly make you feel good about your stay, the people and…well…the Doubletree brand. No other hotel chain owns this.
- Simplicity – Can you get simpler than a chocolate chip cookie? Hardly. It’s easy to over-think avatars. This one couldn’t be simpler. This is one of those rare cases where a face (versus an object) just wouldn’t have the same effect.
- Branding – Although we LOVE Doubletree’s simplicity the only thing that may strengthen the ownership of that cookie is branding with a tiny, unobtrusive logo. Twitter avatars can have personality and simplicity and still carry branding. See some great examples in the graphic to the right.
- Consistency – On Facebook, changing your avatar and image regularly can actually gain you attention. However,
on Twitter, your avatar is the one way people “spot you” in a crowd. Avid Twitter users scan avatars in their feed quickly and pause to see what their favorite, most recognized Tweeps are up to. Every time you give your Avatar a complete makeover, you run the risk of being overlooked by your loyalists. So feel free to freshen your avatar every now and then. But don’t make it a monthly routine!
Are you on Twitter? If so, what avatars see to catch your attention every time?