About Deana Goldasich

logostrip1 About Deana GoldasichWell Planned Web’s founder, Deana Goldasich has been creating web content since 1996.SMT blogger About Deana Goldasich

Her experience includes building content strategies for multi-million dollar retailers, high-profile brands and influential government and health agencies. Today, Deana brings that “big time” experience to “big thinking” visionaries to ensure they own their expertise online.

Deana_GoldasichWell Planned Web coaches Thought Leaders and Trailblazers on how to find their voice online and find their audience through effective use of social networking. Considered the “Personal Trainer” of Blogging & Content Marketing, Deana is especially focused on translating clients’ in-person credibility into online clout.

“You may be a leader in your area of expertise but how influential are you online?” Deana says, “Where’s your audience? Are they able to identify you as the person with the answers? If not, it’s time to claim your expertise and build your online clout.”

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Deana speaks regularly to audiences about effective web content, and is part of the New Media Special Interest Group for the American Marketing Association. She was also recently chosen to speak as a blogging “Pro” at the 2010 National Speakers Association Convention.

Prior to Well Planned Web, Deana served as Director of Content and Production for HSN.com—the e-commerce arm of the Home Shopping Network. Deana led the company’s aggressive marketing and content strategies for merchandising campaigns, celebrity showcase events, storefront launches, video on demand, and interactive shopping guides. She and her team crafted online content initiatives for hundreds of HSN celebrities and brands such as Wolfgang Puck, Sephora, Bob Vila, Gateway, Kodak, Suzanne Somers, Susan Lucci and Joy Mangano.

Before HSN, Deana was a consultant with Sapient Corporation, specializing in User Experience (UE) and Content Strategy. During that time, she focused on user-centered web content for clients such as the American Cancer Society, Kodak, Conoco, Janus and the Texas Department of Criminal Justice.