About Alisha Edwards

As Director of Content Strategy for Well Planned Web, Alisha helps clients successfully converse with their customers through “mission-critical” web content, including blogging, white papers, webinars, interactive presentations and social media.

For over a decade, Alisha Edwards has hit marketing “home runs” for brands of every size. Her intuitive knack for blending strategic thinking with “aha” creative ideas is what separates Alisha from the pack.

Alisha’s experience includes delivering successful content strategies and project management for high-profile names such as the Home Shopping Network, The New York Times Company, Cooper Notification and Susan Lucci.

Prior to Well Planned Web, Alisha led web initiatives at Magnetic Corporation—including impactful website launches for clients such as The Bank of Tampa, Foodblogs.com, Center For Great Apes among others.

Before Magnetic, Alisha served as Product Manager with The New York Times Regional Media Group—where she led the deployment of new products and features across the group of 15 regional newspaper websites.

As Sr. Content Producer at HSN.com, Alisha transformed the online shopping experience for the company’s largest division — Jewelry. During that time, Alisha optimized the storefront’s user interface, conducted competitive audits, created interactive shopping guides and played a critical role in hsn.com’s website redesign.

Alisha’s early marketing career included traditional print marketing, graphic design, copywriting and the management of her company’s first website.The role kept her focused on developing effective messages to specific target audiences and provided an introduction to search engine optimization and online marketing.