Why Your Blog Is Your Social Media Hub

February 4, 2011
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“Smart social media marketing is always paired with a well-planned and well-maintained blog.” At Well Planned Web, we utter that phrase at least 10 times a week and include it in every presentation we give. Why? It’s simple. The Social Networks are swimming with partiers and elbow-rubbers. As I like to say, “Any Monkey Can Tweet.” But, [...]

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Is Your B2B Content Getting the Mileage it Deserves?

January 31, 2011
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Business-to-Business (B2B) marketers are forever chasing the challenge of publishing valuable, relevant content to their blogs and websites. And for good reason. Companies with blogs gather 68% more leads than those without blogs (HubSpot). Those who turn a standard blog into a well-produced, highly-relevant content machine may even see that number rise to a whopping [...]

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Thank You for a GREAT 2010!

December 31, 2010

Today, we asked our Facebook Fans what they were most proud of in 2010 (Jeff Folkersen gets the biggest horn-toot, in our opinion!). It got us thinking about how terrific OUR year has been as a company! Most noteworthy–a series of awesome new clients, celebrating Well Planned Web’s 1-year Anniversary and speaking to some incredible [...]

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What Does Your Twitter Avatar Say About You?

December 16, 2010
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Twitter avatars are more critical than some may think. In a terrific post on ThoughtPick, the author lists 5 reasons your avatar matters in your Twitter presence: Recognition Expression Intrusion Uniqueness Meaning & Relevancy We’d like to add a few more to this list. Most clients are a tad surprised when we spend a good [...]

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When Good Blogs Go Bad

November 29, 2010
bad business blogs

Social Media has very few rules that are black and white. Which is why real-world examples tend to be the easiest way to demonstrate the power of these explosive marketing tools. That said, sometimes the best way to learn how to do something right is to see examples of what happens when it’s done wrong! [...]

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8 Ways to Tell the Difference Between a Social Media Tool and a Social Distraction.

November 15, 2010
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That new social network, WordPress widget, plug-in, app or online doohickey that everyone’s buzzing about looks pretty sweet, huh? After frolicking in the Flash Demo, watching the video and reading the sparkly testimonials, you just can’t resist that shiny “install now,” “sign up,” or “buy now” button can you?

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Shut Up, Listen Up, and Read!

November 1, 2010
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For those of you who have endured my voice and tone workshops and training, brace yourself. Deana’s got her “rant” voice on today. If you’re a thought leader who’s genuinely ready to enlighten, educate and inspire others…awesome! Guess what? Your business will grow along with your online influence. This blog and my business are ALL [...]

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How to Mutilate a Social Media Contest

October 22, 2010
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Okay, so I’m ALL for coming up with creative ways to engage customers online. In fact, as social media consultants we offer creative ideas and solutions every day. But, when does a creative contest simply become way too much work for the customer? Companies are forever talking about the ROI of social media. But what [...]

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Social Media: When Good Brands Go Bad [Event]

October 14, 2010
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Social Media has very few rules that are black and white. Which is why real-world examples tend to easiest way to demonstrate the power of these explosive marketing tools. That said, sometimes the best way to learn how to do something right is to see examples of what happens when it’s done wrong! This Tuesday, [...]

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5 Reasons Small Businesses Find More Customers Using Social Media

October 4, 2010
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According to a study by office services firm, Regus, smaller companies are the most successful at using social media to meet new customers. In fact, the study goes on to state that nearly half of small businesses around the world have acquired a customer through social networks. At the risk of sounding completely arrogant, my [...]

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5 Ways to Nurture Client Relationships Using Social Media

September 13, 2010
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Congratulations! You’ve found your client on Facebook, linked up through LinkedIn and followed them on Twitter. Now what? Many consultants, agencies and service providers think that their social media “duties” end there. In fact, that’s just the beginning. Just as a phone number is only valuable if dialed, connecting on social media is only valuable [...]

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Online Content: The Power of Emotion

August 30, 2010
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I ran across a thought-provoking article on Bloomberg Businessweek today, addressing how effective brands harness the power of emotion. Steve McKee (@SteveMcKee) states, “A feature can always be matched. A claim can always be mimicked. But an emotional sweet spot is something your brand can occupy all by itself.” McKee’s words remind us to step [...]

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