From the category archives:
Last month, I started a series on why business blogs are a valuable part of any online marketing and content plan. Because I’m still hit with many blank stares when I speak and consult on blogging, I decided to answer the simple question: “Why Blog?”
Reason #3 to blog? Share-ability! A blog’s built-in buttons, widgets and [...]
{ 9 comments }
Remember that killer blog post idea you had a while back? Still sitting on it? Are you in love with the concept but beating yourself up about not finishing (or starting) the piece? Perhaps you shouldn’t be so hard on yourself.
Last week, one of my contacts tweeted an article by Robert Biswas-Diener on CNN.com called: [...]
{ 1 comment }
Last week, we began our “Why Blog?” Series with Reason #1 – Content is King. Today, we look at how blogging helps in the quest to be blessed by Google.
Call it what you will: Karma, juju, brownie points or just “appeasing the Google gods.” The bottom line is that we all want our businesses to [...]
{ 2 comments }
Any business that has tried to optimize its website or beef up its visibility online has heard the phrase over and over… “Content is King.”
If Content is King, a Blog is the King’s Most Loyal Servant.
A well-built blog:
Publishes your content at a moment’s notice. In fact, a blog makes it so easy to publish content [...]
{ 23 comments }
Many new bloggers or prospective bloggers think that embedding video into a blog post is hard. Nonsense! If you’re producing your own video, certainly the production and editing may be involved. But, if you’ve got a clip already on YouTube that you’re eager to share, it’s a piece o’ cake. Find that clip, cut and [...]
{ 2 comments }
What the heck is a “real time” expert? It’s an expert who continuously communicates advice, questions, challenges and thoughts with their audience or customer. A real-time expert doesn’t publish a book and walk away. They feed their audience with their views on current events, industry news, shake-ups, best practices and epiphanies. They produce a stream [...]
{ 11 comments }
I often use the analogy of house-building and blue prints when explaining the web-planning process. Little did I know I’d eventually get to put that analogy to the test with an interior designer!
When I first met Barbara Krai, she already had a blog as part of her business website. She had a few posts but [...]
{ 0 comments }
If you don’t know Gary. Here’s the short story: Gary Vaynerchuk is an insanely successful, charismatic, unconventional entrepreneur that has attracted a cult-like following (self-described “Vayniacs“) of more than 60,000 viewers per day to WineLibraryTV.com. He’s written a new book called “Crush It.”
He was in Tampa tonight and made so much sense it hurt. [...]
{ 13 comments }
It’s no secret that business blogging is becoming an integral part of any social media plan. However, as with any marketing and communication, it’s important to set and prioritize your goals.
What is your #1 business blogging goal for 2010?(opinion)
{ 7 comments }
It’s that time of year, business bloggers! Be sure to check your site and blog footer copyright to reflect the most current year. As with every piece of blogging maintenance, a plugin is available to make the task even easier! Blog Traffic Exchange makes swapping out the date simple and makes the chore obsolete in [...]
{ 1 comment }
It used to be that the bigger your marketing budget, the bigger your voice. Not true in the blogosphere. Today, if you’re a small business or micro business, you have many advantages over large corporations when it comes to communicating information online.
Faster Response Time- The beauty of a business blog is that you can instantly [...]
{ 1 comment }
