by Deana Goldasich on July 21, 2010
After writing 5 Steps to Organizing the Blogs You Follow, I received many questions on how to go about finding relevant, high-quality blogs. Thank you for your questions and feedback! Influential Thought Leaders tend to embrace others’ ideas and soak up information like sponges. They can’t get enough of peoples’ knowledge and live to build [...]
by Deana Goldasich on July 7, 2010
Will you be attending The National Speakers Association 2010 Convention next week? If so, don’t forget to sign up for Meet the Pros! Each breakout session is limited to a hand full of attendees, so reserve your spot ASAP! I’ll be hosting a Meet the Pros Session focused on how blogging can benefit you as [...]
by Deana Goldasich on June 29, 2010
Once again, TED blows us away with their simplified dissection of leadership and how to “make a movement.” Key messages: You’re not a leader until you have your first follower. As a true leader, you must embrace your followers as equals! How does this translate to your online presence? Respond to comments on your blog [...]
by Deana Goldasich on June 21, 2010
Emmy award-winner, Bill Stainton, captured the attention of NSA Central Florida this week as he presented, “What I learned from 29 Emmys that Speakers Need to Know.” Bill’s insight and expertise left me with pages of fantastic takeaways. He challenged us to focus on our presentation through three lenses: The Producer Lens, The Writer Lens [...]
by Deana Goldasich on June 17, 2010
Always let them see you sweat (a little). Whenever I speak to an audience about Blogging, Social Media or web strategy, there is that moment where I know I’m most vulnerable — The Q&A session! Although confident in my content and preparation, there’s sometimes a little crumb of fear that someone will ask questions I’m [...]
by Deana Goldasich on June 10, 2010
Are you hearing voices? By now you know that, as a blogger and Thought Leader, it’s critical to lose the “sales speak” when creating content. But, when writing about topics that relate to service offerings, products, speeches or book topics—we can easily slip into “sales speak” fast. Before we know it, we’ve blurted out, “Buy [...]
by Deana Goldasich on May 3, 2010
As an expert in your field, you have answers for your blog readers. Lots of them. But do know the right questions? Business bloggers often get too close to their expertise and passion—eventually losing touch with what readers really want to know. Many of us find ourselves going off on blogging tangents and traveling down [...]
by Deana Goldasich on April 26, 2010
I’ve been paying close attention to StumbleUpon lately as it’s becoming a popular network. Many bloggers also claim it’s delivering an avalanche of traffic. After TechCrunch compared its impressive traffic delivery with the other networks, I decided I had to test it out! My first reaction is definitely mixed. Quick Setup, Quick Submissions As a [...]
by Deana Goldasich on April 20, 2010
I can hardly contain myself! Last week the Associated Press—the final authority on journalistic style, grammar and rules—saw the light! Finally, “website” was been added as an acceptable spelling in addition to “Web site.” Having been in the web industry for over ten years now, I can finally shed the guilt about bucking AP Style [...]
by Deana Goldasich on April 8, 2010
These days, LinkedIn is the often-forgotten “quiet” social network. It doesn’t get the hype of other social media, but it packs a powerful punch when it comes to reaching your professional network. Unlike Facebook, there’s no weeding through YouTube links or cousin Jenny’s baby pics. LinkedIn delivers your professional peeps in one tidy network. So [...]
by Deana Goldasich on March 16, 2010
There are competing schools of thought on how effective outsourcing a corporate blog will be. I’ve always been adamant that businesses should blog strictly from within the organization. It makes for more authentic content, timely interaction with readers and a shared experience across the organization. I still stand by that philosophy whole-heartedly. However, to expect [...]
by Deana Goldasich on March 5, 2010
Last month, I started a series on why business blogs are a valuable part of any online marketing and content plan. Because I’m still hit with many blank stares when I speak and consult on blogging, I decided to answer the simple question: “Why Blog?” Reason #3 to blog? Share-ability! A blog’s built-in buttons, widgets [...]