by Deana Goldasich on February 28, 2010
Remember that killer blog post idea you had a while back? Still sitting on it? Are you in love with the concept but beating yourself up about not finishing (or starting) the piece? Perhaps you shouldn’t be so hard on yourself. Last week, one of my contacts tweeted an article by Robert Biswas-Diener on CNN.com [...]
by Deana Goldasich on February 15, 2010
Last week, we began our “Why Blog?” Series with Reason #1 – Content is King. Today, we look at how blogging helps in the quest to be blessed by Google. Call it what you will: Karma, juju, brownie points or just “appeasing the Google gods.” The bottom line is that we all want our businesses [...]
by Deana Goldasich on February 6, 2010
Any business that has tried to optimize its website or beef up its visibility online has heard the phrase over and over… “Content is King.” If Content is King, a Blog is the King’s Most Loyal Servant. A well-built blog: Publishes your content at a moment’s notice. In fact, a blog makes it so easy [...]
by Deana Goldasich on January 29, 2010
Many new bloggers or prospective bloggers think that embedding video into a blog post is hard. Nonsense! If you’re producing your own video, certainly the production and editing may be involved. But, if you’ve got a clip already on YouTube that you’re eager to share, it’s a piece o’ cake. Find that clip, cut and [...]
by Deana Goldasich on January 27, 2010
What the heck is a “real time” expert? It’s an expert who continuously communicates advice, questions, challenges and thoughts with their audience or customer. A real-time expert doesn’t publish a book and walk away. They feed their audience with their views on current events, industry news, shake-ups, best practices and epiphanies. They produce a stream [...]
by Deana Goldasich on January 10, 2010
I often use the analogy of house-building and blue prints when explaining the web-planning process. Little did I know I’d eventually get to put that analogy to the test with an interior designer! When I first met Barbara Krai, she already had a blog as part of her business website. She had a few posts [...]
by Deana Goldasich on January 6, 2010
If you don’t know Gary. Here’s the short story: Gary Vaynerchuk is an insanely successful, charismatic, unconventional entrepreneur that has attracted a cult-like following (self-described “Vayniacs“) of more than 60,000 viewers per day to WineLibraryTV.com. He’s written a new book called “Crush It.” He was in Tampa tonight and made so much sense it hurt. [...]
by Deana Goldasich on January 5, 2010
It’s no secret that business blogging is becoming an integral part of any social media plan. However, as with any marketing and communication, it’s important to set and prioritize your goals. What is your #1 business blogging goal for 2010?(opinion)
by Deana Goldasich on January 4, 2010
It’s that time of year, business bloggers! Be sure to check your site and blog footer copyright to reflect the most current year. As with every piece of blogging maintenance, a plugin is available to make the task even easier! Blog Traffic Exchange makes swapping out the date simple and makes the chore obsolete in [...]
by Deana Goldasich on December 30, 2009
It used to be that the bigger your marketing budget, the bigger your voice. Not true in the blogosphere. Today, if you’re a small business or micro business, you have many advantages over large corporations when it comes to communicating information online. Faster Response Time- The beauty of a business blog is that you can [...]
by Deana Goldasich on December 1, 2009
Boy was this a fun project! ConnectWise held its 2009 Partner Summit in Orlando last month. This was a huge event, with over 1,200 attendees. Let me tell you, it was quite a show! Well Planned Web created a dedicated event site that highlighted the full online “buzz” around the event and a blog chock-full [...]
by Deana Goldasich on November 29, 2009
Blogging is one of the best ways to produce a stream of relevant content that will create an influential buzz about your business and build relationships with customers and prospects. But, it’s far from easy. I hear small business owners comment that they can’t possibly blog because they don’t have the time. While time is [...]