From the category archives:

Small Business Blogging

6 Ways to Promote Your Blog on LinkedIn

by Deana Goldasich on April 8, 2010

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These days, LinkedIn is the often-forgotten “quiet” social network. It doesn’t get the hype of other social media, but it packs a powerful punch when it comes to reaching your professional network. Unlike Facebook, there’s no weeding through YouTube links or cousin Jenny’s baby pics. LinkedIn delivers your professional peeps in one tidy network. So [...]

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Do You Procrastinate or Incubate?

by Deana Goldasich on February 28, 2010

Remember that killer blog post idea you had a while back? Still sitting on it? Are you in love with the concept but beating yourself up about not finishing (or starting) the piece? Perhaps you shouldn’t be so hard on yourself. Last week, one of my contacts tweeted an article by Robert Biswas-Diener on CNN.com [...]

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Why Blog? – Reason #2: Google Karma Points

by Deana Goldasich on February 15, 2010

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Last week, we began our “Why Blog?” Series with Reason #1 – Content is King. Today, we look at how blogging helps in the quest to be blessed by Google. Call it what you will: Karma, juju, brownie points or just “appeasing the Google gods.” The bottom line is that we all want our businesses [...]

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Why Blog? – Reason #1: Content is King

by Deana Goldasich on February 6, 2010

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Any business that has tried to optimize its website or beef up its visibility online has heard the phrase over and over… “Content is King.” If Content is King, a Blog is the King’s Most Loyal Servant. A well-built blog: Publishes your content at a moment’s notice. In fact, a blog makes it so easy [...]

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Small Business Blog: Barbara Krai Interior Design

by Deana Goldasich on January 10, 2010

Small Business Blog Example

I often use the analogy of house-building and blue prints when explaining the web-planning process. Little did I know I’d eventually get to put that analogy to the test with an interior designer! When I first met Barbara Krai, she already had a blog as part of her business website. She had a few posts [...]

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A Night With Gary Vaynerchuk: 17 Takeaways On Crushing It With Content & Social Media

by Deana Goldasich on January 6, 2010

Fresh Blog Content

If you don’t know Gary. Here’s the short story: Gary Vaynerchuk is an insanely successful, charismatic, unconventional entrepreneur that has attracted a cult-like following (self-described “Vayniacs“) of more than 60,000 viewers per day to WineLibraryTV.com. He’s written a new book called “Crush It.” He was in Tampa tonight and made so much sense it hurt. [...]

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3 Ways Small Business Blogs Compete With the “Big Guns”

by Deana Goldasich on December 30, 2009

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It used to be that the bigger your marketing budget, the bigger your voice. Not true in the blogosphere. Today, if you’re a small business or micro business, you have many advantages over large corporations when it comes to communicating information online. Faster Response Time- The beauty of a business blog is that you can [...]

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