From the category archives:

Content

5 Steps to Organizing the Blogs You Follow

by Deana Goldasich on July 8, 2010

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One of the best ways to stay on top of what’s shaking in your industry and “sharpen the saw” each week is to read content-rich blogs! Just as reading books helps make us better writers, reading blogs helps make us better thinkers and bigger networkers! Yet, I still hear over and over again, “Yea…I’ve been [...]

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Content is King Offline, Too.

by Deana Goldasich on June 21, 2010

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Emmy award-winner, Bill Stainton, captured the attention of NSA Central Florida this week as he presented, “What I learned from 29 Emmys that Speakers Need to Know.” Bill’s insight and expertise left me with pages of fantastic takeaways. He challenged us to focus on our presentation through three lenses: The Producer Lens, The Writer Lens [...]

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Why Uncertainty Makes For Killer Blog Content

by Deana Goldasich on June 17, 2010

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Always let them see you sweat (a little). Whenever I speak to an audience about Blogging, Social Media or web strategy, there is that moment where I know I’m most vulnerable — The Q&A session! Although confident in my content and preparation, there’s sometimes a little crumb of fear that someone will ask questions I’m [...]

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How to Fire Your Inner Sales Guy

by Deana Goldasich on June 10, 2010

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Are you hearing voices? By now you know that, as a blogger and Thought Leader, it’s critical to lose the “sales speak” when creating content. But, when writing about topics that relate to service offerings, products, speeches or book topics—we can easily slip into “sales speak” fast. Before we know it, we’ve blurted out, “Buy [...]

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Today, I attended another outstanding meeting of the NSACF (National Speakers Association of Central Florida). The chapter was honored to have  Bob Pike speak about “The 30 BEST Ideas to Take You to the Top of Your Niche.” Turns out, Bob Pike has every reason in the world to claim his ideas are “best.” The [...]

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Does Your Blog Answer the Right Questions?

by Deana Goldasich on May 3, 2010

Finding blog topics

As an expert in your field, you have answers for your blog readers. Lots of them. But do know the right questions? Business bloggers often get too close to their expertise and passion—eventually losing touch with what readers really want to know. Many of us find ourselves going off on blogging tangents and traveling down [...]

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Blogging AP Stylebook

I can hardly contain myself! Last week the Associated Press—the final authority on journalistic style, grammar and rules—saw the light! Finally, “website” was been added as an acceptable spelling in addition to “Web site.” Having been in the web industry for over ten years now, I can finally shed the guilt about bucking AP Style [...]

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What Content Will YOU Produce For the iPad?

by Deana Goldasich on March 24, 2010

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I’ve seen a lot of skeptics online lately, dismissing the iPad before it’s even released! In fact, many assume the iPad is all hype and no substance. While there may be some wonky specs and some room for technical improvements at first, the reality is that the iPad could very well be the next massive [...]

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Do You Procrastinate or Incubate?

by Deana Goldasich on February 28, 2010

Remember that killer blog post idea you had a while back? Still sitting on it? Are you in love with the concept but beating yourself up about not finishing (or starting) the piece? Perhaps you shouldn’t be so hard on yourself. Last week, one of my contacts tweeted an article by Robert Biswas-Diener on CNN.com [...]

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Why Blog? – Reason #2: Google Karma Points

by Deana Goldasich on February 15, 2010

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Last week, we began our “Why Blog?” Series with Reason #1 – Content is King. Today, we look at how blogging helps in the quest to be blessed by Google. Call it what you will: Karma, juju, brownie points or just “appeasing the Google gods.” The bottom line is that we all want our businesses [...]

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Blogging Basics: How to Add Video to Your Blog

by Deana Goldasich on January 29, 2010

Many new bloggers or prospective bloggers think that embedding video into a blog post is hard. Nonsense! If you’re producing your own video, certainly the production and editing may be involved. But, if you’ve got a clip already on YouTube that you’re eager to share, it’s a piece o’ cake. Find that clip, cut and [...]

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I Dare You To Become a Real-Time Expert

by Deana Goldasich on January 27, 2010

Fresh Blog Content

What the heck is a “real time” expert? It’s an expert who continuously communicates advice, questions, challenges and thoughts with their audience or customer. A real-time expert doesn’t publish a book and walk away. They feed their audience with their views on current events, industry news, shake-ups, best practices and epiphanies. They produce a stream [...]

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