From the category archives:

Content

A Night With Gary Vaynerchuk: 17 Takeaways On Crushing It With Content & Social Media

by Deana Goldasich on January 6, 2010

Fresh Blog Content

If you don’t know Gary. Here’s the short story: Gary Vaynerchuk is an insanely successful, charismatic, unconventional entrepreneur that has attracted a cult-like following (self-described “Vayniacs“) of more than 60,000 viewers per day to WineLibraryTV.com. He’s written a new book called “Crush It.” He was in Tampa tonight and made so much sense it hurt. [...]

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Got Twitter? Start Blogging.

by Deana Goldasich on December 2, 2009

small business blogging

With the swarm of Twittermania, some once speculated that blogs were a dying breed. However, it’s because of Twitter and other emerging social media that blogs are more alive and necessary than ever before! Recently, TechCrunch’s Erick Schonfeld compared the future of Blogging and Microblogging. He references statistics that show Twitter’s flattening growth, while WordPress’ [...]

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Three Qualities of Successful Business Bloggers

by Deana Goldasich on November 29, 2009

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Blogging is one of the best ways to produce a stream of relevant content that will create an influential buzz about your business and build relationships with customers and prospects. But, it’s far from easy. I hear small business owners comment that they can’t possibly blog because they don’t have the time. While time is [...]

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Social Networking Challenge: Don’t Stick to Your Clique!

by Deana Goldasich on November 15, 2009

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Social media has added an entirely new layer of opportunity for sales, relationship-building and knowledge-sharing. In fact, for many of us, it’s radically changing the way we network and do business with others. But, just as the internet gave us all a degree of anonymity, social networking allows us all a degree of laziness. . [...]

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Is Your Website Ready for Social Media Visitors?

by Deana Goldasich on October 27, 2009

Ready to take the plunge into the Social Media pool? Eager to Tweet about your business and industry, post links on Facebook and generate a buzz online? Before you begin rubbing elbows in the social media world, take a critical look at your website. Imagine this: An expert in your industry now follows you on [...]

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A Soapbox Moment: Black Hatters Beware

by Deana Goldasich on September 29, 2009

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I’m still recovering from a great day at BarCamp Tampa on Sunday. It was an amazing event where I truly felt connected with the local tech and new media community. Awesome, awesome stuff! There were some very lively discussions. Okay I admit, I participated in a rather heated debate with a guy in one session [...]

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Taco Bell Customers: “Yo Quiero Content!”

by Deana Goldasich on August 5, 2009

Yesterday, Taco Bell announced that the company was prioritizing content over entertainment during its next website redesign. Why? Because the customers told them to. Lyle Stewart, senior manager of corporate communications at Taco Bell states, “Our customers told us loud and clear that while they like the entertainment, there’s some information most important to them [...]

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The Secret to Selling Your Expertise Online

by Deana G. on July 21, 2009

If you’re in the service industry—whether it’s coaching, consulting, legal or even financial services—you probably know how important it is to spread the word about your expertise, experience and background. Some say your biggest challenge is selling an intangible. I disagree. The real challenge is selling your intelligence. Sure, you can create compelling web content [...]

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Are Your Web Stats Blinding Your Vision?

by Deana G. on June 24, 2009

I recently spoke at an event where hundreds of professional marketers were scratching their heads and asking how to increase traffic and conversion on their sites. They were eager for that magic nugget of wisdom that would help them move the needle when they got back to the office. Aren’t we all! The most common [...]

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