From the category archives:
Are you hearing voices? By now you know that, as a blogger and Thought Leader, it’s critical to lose the “sales speak” when creating content. But, when writing about topics that relate to service offerings, products, speeches or book topics—we can easily slip into “sales speak” fast. Before we know it, we’ve blurted out, “Buy [...]
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I was test driving some new accounting software last night and signed up for some free trials. Yes, an exciting night in my house! Of course, this morning, my email box was full of confirmation messages and “personal” notes from each company. One email included a note about the simple steps needed to set up [...]
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Today, I attended another outstanding meeting of the NSACF (National Speakers Association of Central Florida). The chapter was honored to have Bob Pike speak about “The 30 BEST Ideas to Take You to the Top of Your Niche.” Turns out, Bob Pike has every reason in the world to claim his ideas are “best.” The [...]
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As an expert in your field, you have answers for your blog readers. Lots of them. But do know the right questions? Business bloggers often get too close to their expertise and passion—eventually losing touch with what readers really want to know. Many of us find ourselves going off on blogging tangents and traveling down [...]
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If you don’t know Gary. Here’s the short story: Gary Vaynerchuk is an insanely successful, charismatic, unconventional entrepreneur that has attracted a cult-like following (self-described “Vayniacs“) of more than 60,000 viewers per day to WineLibraryTV.com. He’s written a new book called “Crush It.” He was in Tampa tonight and made so much sense it hurt. [...]
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Social media has added an entirely new layer of opportunity for sales, relationship-building and knowledge-sharing. In fact, for many of us, it’s radically changing the way we network and do business with others. But, just as the internet gave us all a degree of anonymity, social networking allows us all a degree of laziness. . [...]
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I’m still recovering from a great day at BarCamp Tampa on Sunday. It was an amazing event where I truly felt connected with the local tech and new media community. Awesome, awesome stuff! There were some very lively discussions. Okay I admit, I participated in a rather heated debate with a guy in one session [...]
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I have been a GoDaddy customer for years. I’ve purchased countless domains, hosting packages—you name it. In all my years with GoDaddy, I’ve never encountered a performance issue like I did this week. My blog came to a screeching halt and began running like molasses. This, right after 32 new “fans” joined the Well Planned [...]
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Yesterday, Taco Bell announced that the company was prioritizing content over entertainment during its next website redesign. Why? Because the customers told them to. Lyle Stewart, senior manager of corporate communications at Taco Bell states, “Our customers told us loud and clear that while they like the entertainment, there’s some information most important to them [...]
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I recently spoke at an event where hundreds of professional marketers were scratching their heads and asking how to increase traffic and conversion on their sites. They were eager for that magic nugget of wisdom that would help them move the needle when they got back to the office. Aren’t we all! The most common [...]
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Yesterday morning, I had the privilege of attending a presentation by Howard Hyden from The Center for Customer Focus. Howard spoke at the Centre Club to the CEO Council of Tampa Bay. Howard’s energy and fervor were absolutely infectious. He had some terrific tough-love “Howard-isms” such as: “The grass isn’t greener on the other side. [...]
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Too many small businesses treat their web site as an afterthought–asking their friend-of-a-friend with a brother who knows some HTML to “do a web site.” Usually, the work is done for nothing or nearly nothing. And it shows. Graham Staffing, however, clearly made their web site part of their marketing strategy. With clean navigation, a [...]
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