From the category archives:

Marketing

Can an Email Signature Win You New Customers?

by Deana Goldasich on May 19, 2010

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I was test driving some new accounting software last night and signed up for some free trials. Yes, an exciting night in my house! Of course, this morning, my email box was full of confirmation messages and “personal” notes from each company. One email included a note about the simple steps needed to set up [...]

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Who’s Your Competition? Ask Yourself One Simple Question.

by Deana Goldasich on May 15, 2010

Today, I attended another outstanding meeting of the NSACF (National Speakers Association of Central Florida). The chapter was honored to have  Bob Pike speak about “The 30 BEST Ideas to Take You to the Top of Your Niche.” Turns out, Bob Pike has every reason in the world to claim his ideas are “best.” The [...]

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What’s your #1 business blogging goal for 2010?

by Deana Goldasich on January 5, 2010

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It’s no secret that business blogging is becoming an integral part of any social media plan. However, as with any marketing and communication, it’s important to set and prioritize your goals. What is your #1 business blogging goal for 2010?(opinion)

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Got Twitter? Start Blogging.

by Deana Goldasich on December 2, 2009

small business blogging

With the swarm of Twittermania, some once speculated that blogs were a dying breed. However, it’s because of Twitter and other emerging social media that blogs are more alive and necessary than ever before! Recently, TechCrunch’s Erick Schonfeld compared the future of Blogging and Microblogging. He references statistics that show Twitter’s flattening growth, while WordPress’ [...]

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The New Character Making a Splash on Twitter

by Deana Goldasich on November 23, 2009

We took a break today and went to Sea World in Orlando. The highlight of the day? Learning that Shamu actually Tweets! (Yes, this may mean that I need a life). So… what do I do in the middle of Sea World on our day “off?” I begin Tweeting with a whale to get a [...]

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B to B Marketing Then and Now

by Deana Goldasich on September 30, 2009

What a great illustration of how b to b marketing is changing…and how it’s exactly the same!

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