From the category archives:
If you’re in the service industry—whether it’s coaching, consulting, legal or even financial services—you probably know how important it is to spread the word about your expertise, experience and background. Some say your biggest challenge is selling an intangible. I disagree. The real challenge is selling your intelligence.
Sure, you can create compelling web content that [...]
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Denny’s has a lot to be proud of. The publicly traded company has 1,546 locations across the country, a brand name that’s been around for eons, and demographics that include loyal late-night-snacking Gen-Y’ers and Grandmas alike. Yet, this 24/7 powerhouse apparently failed to invest in a credible marketing and web team.
As I was preparing to speak [...]
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Too many small businesses treat their web site as an afterthought–asking their friend-of-a-friend with a brother who knows some HTML to “do a web site.” Usually, the work is done for nothing or nearly nothing. And it shows.
Graham Staffing, however, clearly made their web site part of their marketing strategy. With clean navigation, a simple [...]
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