Content Marketing Approach

We specialize in helping Thought Leaders own their expertise online through effective website planning, content marketing, content curation and content distribution.

Objectives & Planning

Typically includes:

  • Audience Discovery & Personas
  • Competitive Content Analysis
  • Identification of ”Mission-Critical” Content
  • Voice and Tone Definition
  • Sales Process Review and Funnel Definition

Content Strategy

Typically includes:

  • Website Planning, Specifications & Wire Frames (when needed)
  • “Mission-Critical” Content Planning
  • Content-to-Funnel Mapping

Content Creation

Typically includes:

  • Editorial Calendar Planning
  • Content Research & Planning
  • Blog Posts
  • White Papers
  • Case Studies
  • Infographics
  • E-Books

Content Marketing

Typically includes:

  • Blog Strategy & Production
  • Content Curation & Content Distribution
  • Lead Scoring & Nurturing
  • Social Network Building
  • External Editorial Opportunities & Outreach

Content Metrics

Typically includes:

  • Content effectiveness
  • Lead generation and tracking
  • Click paths
  • Traffic sources

 Customized Support

  • Group Training & Education
  • Website Assessments
  • Social Media Courses and Training
  • Blog Training and Support
  • Team Q&A Sessions


Contact Us

For a Complimentary Consultation
813-863-1486

Print Friendly