Content Marketing Approach
We specialize in helping Thought Leaders own their expertise online through effective website planning, content marketing, content curation and content distribution.
Objectives & Planning
 | Typically includes:- Audience Discovery & Personas
- Competitive Content Analysis
- Identification of ”Mission-Critical” Content
- Voice and Tone Definition
- Sales Process Review and Funnel Definition
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Content Strategy
 | Typically includes:- Website Planning, Specifications & Wire Frames (when needed)
- “Mission-Critical” Content Planning
- Content-to-Funnel Mapping
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Content Creation
 | Typically includes:- Editorial Calendar Planning
- Content Research & Planning
- Blog Posts
- White Papers
- Case Studies
- Infographics
- E-Books
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Content Marketing
 | Typically includes:- Blog Strategy & Production
- Content Curation & Content Distribution
- Lead Scoring & Nurturing
- Social Network Building
- External Editorial Opportunities & Outreach
|
Content Metrics
 | Typically includes:- Content effectiveness
- Lead generation and tracking
- Click paths
- Traffic sources
|
Customized Support
- Group Training & Education
- Website Assessments
- Social Media Courses and Training
- Blog Training and Support
- Team Q&A Sessions
Contact Us
For a Complimentary Consultation
813-863-1486
