Web Competitive Assessment
Do you know what your competitors are up to? Have you taken the time to dig into their functionality, content, products and online branding? What first impression is your site giving when compared alongside a competitor’s?
Our team of web strategists will review your top 5 competitors—or sites of your choosing—and deliver a custom competitive assessment. After delivery, you’ll have an at-a-glance view of how your site stacks up and how you differ from your competition. Competitive assessments are especially helpful before a web site launch or web site redesign because they reveal real actionable opportunities.
Why have a professional assessment? Can’t I do this myself?
Certainly, anyone can review their competitors’ websites. However, an experienced web marketing professional can spot aspects of a competitor site (or your own) that you may not be tuned into. For example, you may be focused on your competitors’ branding and product offerings, but do you know how valuable their content is? How many keywords is their website they optimized for? Are you able to take an objective view at the value of your site versus a competitor’s?
Using a competitive web site assessment, you can begin a strategic plan to planning your new site, improving your existing site and differentiating yourself from the competition—offering real value to your customers, prospects and site visitors.
Our assessments are customized to meet your needs. However, here are some general areas of focus:
- Content – Without quality web content, you may as well go without a web site altogether. Web content today is no longer about filling the page. It’s about reaching your audience through product or service demonstrations, showing success stories, and providing tools and solutions that educate your visitor.
- Freshness – Today’s web researchers are quick to spot an old, outdated site. The best sites are never “finished” at launch. Instead, they’re updated regularly with fresh articles, testimonials, press releases, blog entries, demonstrations, you name it.
- Decision-Making Tools – Web users crave tools, calculators and references that help them make a decision.
- Brand-Defining Features – Web visitors form an impression of your brand when they visit your site. What do your site features say about you? Is your site part of your brand or an afterthought? How are your competitors defining themselves online?
