Corporate Blogging

Our Corporate Blogging Services:Corporate Blog Services

Our 3, 6, 9 and 12-month corporate blogging plans include a tailored mix of the following, depending on your objectives, team skill sets and other factors.

  • Blog Education
  • Blog Training
  • Blog Planning, Objectives, Strategy Setting and Metrics
  • Blog Content Strategy
  • Blog Calendar Planning, Work Flow Mapping and Accountability
  • Blog Creation, Design and Production
  • Event and Trade Show Blogging
  • Creating a “Blog-Friendly” Corporate Culture

Request a Corporate Blogging Quote or Consultation

The Harsh Reality

Blogging is no longer a novel marketing idea, it’s a requirement. For those corporations who are blogging, most need serious help. The problem is that many large corporations don’t blog well, which creates doubt in readers’ minds.According to Forrester, only one in six consumers trusts

company blogs:

“When consumers say they mostly don’t trust corporate blogs, you can interpret their response similarly to when they say they don’t trust TV commercials or corporate spokespeople. Even as consumers ramp up their blog reading, they seem to believe company blogs created to further corporate goals are not balanced and are basically an extension of a company Web site. Of course they’re skeptical.” –Forrester Research

The Corporate Blogging Challenge

corporate blogging consulting services agency Corporate Blogging

Does this mean you should abandon blogging altogether? Absolutely not. Creating a blog that breaks the usual corporate blog “yawn fest” will actually set your company apart and win you a slew of loyal readers and fans. To do this, you must establish a personality for your blog, along with content that caters to the customer, not the CEO.

If your corporate blogging strategy includes posting press releases, information about your products and announcements of who has joined the executive team, you can kiss your effectiveness good-bye.

Corporate Blogging Rule #1: Self-promotion will work against you.

Visitors who are already skeptical of corporate blogs will click away to find more authentic and transparent content about your product, your competitors and your industry.

Corporate Blogging Rule #2: Reprogram your team.

Let’s face it. Corporate culture is not often conducive to publishing “NON-corporate-speak” content. Typically an outside firm, consultant or blog producer can help dig through the corporate politics, old-school habits and ownership struggles to develop a blogging strategy and process that’s ultimately best for your visitors and your company.

Corporate Blogging Rule #3: Don’t treat your corporate blog like an individual blog.

A blog strategy for a large company will be very different from that of a small business or individual blog. Not only will your goals be different, you’ll also have opportunities for multiple authors and will need some internal processes.

Not to worry. Been there. Done that. Wrote the blog.