Website Assessments & Planning

At Well Planned Web, we help businesses strategically improve their websites and online presence. Whether it’s improving an e-commerce conversion path, managing a complete website redesign, or upgrading your site to be visible on the Search Engines, our strategic web consultants have the experience, passion and background to turn your online presence around.

Why a Website Assessment?

See the Big Picture

Many businesses, even large corporations, recognize when their websites and web marketing programs are outdated and ineffective. They need help—fast. But analyzing, strategizing, planning and redesigning a new website just doesn’t happen overnight. In fact, replanning a website is a lot of work.

But halting business in order to strategically approach a redesign is impossible. That’s where a website assessment comes in.

A website assessment, conducted by an experienced web professional, provides an objective run-through of your site from the customer’s point of view. A thorough assessment outlines everything from global navigation and content to organization, design standards and search engine optimization. A quality assessment is also very specific about what changes need to be made, tested or explored further.

Reduce Frustration and Cost

When you first realized that your website was in need of help, did you dread the thought of sitting down with your design team to explore the redesign? More times than not, design firms specialize in handing off a finished website—not in methodically planning, maintaining or updating it.

Those tasked with managing the relationship with the design team are often met with blank stares and “just tell us what you want.” A thorough and specific web assessment can help you address your site’s needs, point by point. In addition to thorough recommendations for your redesign, our web assessments include many items called out as “low hanging fruit” — in other words, easy fixes that will likely get you the biggest bang for your buck if you implement them right away.

What’s the Process?

Step 1: Choose the Website Assessment That’s Right for You

We’ve got Assessment Plans for virtually every need and every budget. If you’re unsure of what plan is best for you, contact us for a half-hour consultation and we’ll help you determine what’s right for you.

Step 2: Current State Walk Through

Before we begin assessing your website, we want to immerse ourselves in your business, your customers, your product or service and your goals. During an initial consultation, we’ll take a walk through your site together—either in person or using our easy online conference system. Any other data, presentations or information you have about your business should be presented or discussed at this time. All information is held in the strictest confidence.

Step 3: Delivery of Findings and Live Assessment Review

Finally, we deliver your site assessment within 1-4 weeks, depending on the assessment type. For some of our in-depth assessments, we offer a phone or in-person presentation and review of recommendations. This is often when many clients invite their “big guns” into the room to hear the web assessment details and suggested game plan first hand. If you decide you want to hire us as your representatives during the redesign, we’re great liaisons who can represent your needs and goals while working with your selected agency.

See Website Assessment Packages