Social Media Optimization Services
Social Media Optimization (SMO) is about building your voice, finding your audience and connecting the two!
SMO is about more than Blogging, Twitter, Facebook, Digg and the myriad of other social media platforms. It’s about finding your customers, creating a branded social media plan that puts you in communication with them, and participating in the online discussion. Social Media Optimization is about more than delivering your latest promos and specials to the networks. It’s about building and measuring relationships, one click at a time.
Will Social Media Be a Waste of Time?
Would you say that speaking to an engaged audience at a trade show is a waste? How about sitting next to an interested party on an airplane who wants the inside scoop about your organization or your next event? Social media brings us the same opportunities – only digitally.
It’s important to meet those opportunities with a well-defined voice. Do you want your greeting to be your canned company line? Or, “Hey, let’s discuss what you need and share what we can do for you.”
Our Social Media Optimization Services include:
Website/Blog Planning
To truly optimize your social media presence, you must have a “home base” that features constant communication and information. We’ll plan and implement your social-media-ready site—including a blog powered by the latest blogging technology. Combining your blog and site still allows for static “marketing” pages (like the one you’re reading now). If you’re ready to take your web presence to the next level and can commit to partnering on content creation, this is the service for you.
Read our blog post on
Why it’s critical to build a website that’s social-media ready.
Blog Training and Coaching
Ask any blogger—generating fresh content and maintaining a blog is a lot of work! With solid training and coaching, most of our clients have full traction within a few months.
Social Media Planning
Why is this step so far down in the process? In order to effectively participate on the social media channels, your home base and a stream of content must be in place. We’ll help you find your target market, begin conversations and optimize your use of the tools that are right for you.
Measurement and Refinement
After a baseline has been set, we’ll discover patterns, identify opportunities, trim the fat and focus your efforts for better results and a better bottom line.
