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Will you be attending The National Speakers Association 2010 Convention next week? If so, don’t forget to sign up for Meet the Pros! Each breakout session is limited to a hand full of attendees, so reserve your spot ASAP! I’ll be hosting a Meet the Pros Session focused on how blogging can benefit you as [...]
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Always let them see you sweat (a little). Whenever I speak to an audience about Blogging, Social Media or web strategy, there is that moment where I know I’m most vulnerable — The Q&A session! Although confident in my content and preparation, there’s sometimes a little crumb of fear that someone will ask questions I’m [...]
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Today, I attended another outstanding meeting of the NSACF (National Speakers Association of Central Florida). The chapter was honored to have Bob Pike speak about “The 30 BEST Ideas to Take You to the Top of Your Niche.” Turns out, Bob Pike has every reason in the world to claim his ideas are “best.” The [...]
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As an expert in your field, you have answers for your blog readers. Lots of them. But do know the right questions? Business bloggers often get too close to their expertise and passion—eventually losing touch with what readers really want to know. Many of us find ourselves going off on blogging tangents and traveling down [...]
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I can hardly contain myself! Last week the Associated Press—the final authority on journalistic style, grammar and rules—saw the light! Finally, “website” was been added as an acceptable spelling in addition to “Web site.” Having been in the web industry for over ten years now, I can finally shed the guilt about bucking AP Style [...]
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These days, LinkedIn is the often-forgotten “quiet” social network. It doesn’t get the hype of other social media, but it packs a powerful punch when it comes to reaching your professional network. Unlike Facebook, there’s no weeding through YouTube links or cousin Jenny’s baby pics. LinkedIn delivers your professional peeps in one tidy network. So [...]
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News flash: Endless streams of blog text are B-O-R-I-N-G! Business blogs are no exception. In fact, the best content strategy for blogs includes images as part of the process! We’re not talkin’ any old ho-hum images here. Well chosen, high-quality blog images are more than “icing on the content cake.” They create instant polish and [...]
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There are competing schools of thought on how effective outsourcing a corporate blog will be. I’ve always been adamant that businesses should blog strictly from within the organization. It makes for more authentic content, timely interaction with readers and a shared experience across the organization. I still stand by that philosophy whole-heartedly. However, to expect [...]
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Any business that has tried to optimize its website or beef up its visibility online has heard the phrase over and over… “Content is King.” If Content is King, a Blog is the King’s Most Loyal Servant. A well-built blog: Publishes your content at a moment’s notice. In fact, a blog makes it so easy [...]
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What the heck is a “real time” expert? It’s an expert who continuously communicates advice, questions, challenges and thoughts with their audience or customer. A real-time expert doesn’t publish a book and walk away. They feed their audience with their views on current events, industry news, shake-ups, best practices and epiphanies. They produce a stream [...]
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