6 Ways to Promote Your Blog on LinkedIn

These days, LinkedIn is the often-forgotten “quiet” social network. It doesn’t get the hype of other social media, but it packs a powerful punch when it comes to reaching your professional network. Unlike Facebook, there’s no weeding through YouTube links or cousin Jenny’s baby pics. LinkedIn delivers your professional peeps in one tidy network. So…

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6 Ways to Beef Up Your Blog With Images

News flash: Endless streams of blog text are B-O-R-I-N-G! Business blogs are no exception. In fact, the best content strategy for blogs includes images as part of the process! We’re not talkin’ any old ho-hum images here. Well chosen, high-quality blog images are more than “icing on the content cake.” They create instant polish and…

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The Secret to Outsourcing Your Corporate Blog

There are competing schools of thought on how effective outsourcing a corporate blog will be. I’ve always been adamant that businesses should blog strictly from within the organization. It makes for more authentic content, timely interaction with readers and a shared experience across the organization. I still stand by that philosophy whole-heartedly. However, to expect…

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Do You Procrastinate or Incubate?

Remember that killer blog post idea you had a while back? Still sitting on it? Are you in love with the concept but beating yourself up about not finishing (or starting) the piece? Perhaps you shouldn’t be so hard on yourself. Last week, one of my contacts tweeted an article by Robert Biswas-Diener on CNN.com…

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Why Blog? – Reason #2: Google Karma Points

Last week, we began our “Why Blog?” Series with Reason #1 – Content is King. Today, we look at how blogging helps in the quest to be blessed by Google. Call it what you will: Karma, juju, brownie points or just “appeasing the Google gods.” The bottom line is that we all want our businesses…

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Why Blog? – Reason #1: Content is King

Any business that has tried to optimize its website or beef up its visibility online has heard the phrase over and over… “Content is King.” If Content is King, a Blog is the King’s Most Loyal Servant. A well-built blog: Publishes your content at a moment’s notice. In fact, a blog makes it so easy…

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I Dare You To Become a Real-Time Expert

What the heck is a “real time” expert? It’s an expert who continuously communicates advice, questions, challenges and thoughts with their audience or customer. A real-time expert doesn’t publish a book and walk away. They feed their audience with their views on current events, industry news, shake-ups, best practices and epiphanies. They produce a stream…

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Got Twitter? Start Blogging.

With the swarm of Twittermania, some once speculated that blogs were a dying breed. However, it’s because of Twitter and other emerging social media that blogs are more alive and necessary than ever before! Recently, TechCrunch’s Erick Schonfeld compared the future of Blogging and Microblogging. He references statistics that show Twitter’s flattening growth, while WordPress’…

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Is Your Website Ready for Social Media Visitors?

Ready to take the plunge into the Social Media pool? Eager to Tweet about your business and industry, post links on Facebook and generate a buzz online? Before you begin rubbing elbows in the social media world, take a critical look at your website. Imagine this: An expert in your industry now follows you on…

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A Soapbox Moment: Black Hatters Beware

I’m still recovering from a great day at BarCamp Tampa on Sunday. It was an amazing event where I truly felt connected with the local tech and new media community. Awesome, awesome stuff! There were some very lively discussions. Okay I admit, I participated in a rather heated debate with a guy in one session…

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