How to Mutilate a Social Media Contest

Okay, so I’m ALL for coming up with creative ways to engage customers online. In fact, as social media consultants we offer creative ideas and solutions every day. But, when does a creative contest simply become way too much work for the customer? Companies are forever talking about the ROI of social media. But what…

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Writing a Blog Post That Generates Sales Leads

Generating sales leads from your blog while remaining authentic is not only possible, it’s mandatory! But, during the editorial planning and brainstorming process, it’s easy to overlook the most effective sales-generating blog post ideas. Am I saying you should rehire Your Inner Sales Guy? Heck no! I’m encouraging you to add genuine, straight-up value that…

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Does Your Blog Answer the Right Questions?

As an expert in your field, you have answers for your blog readers. Lots of them. But do know the right questions? Business bloggers often get too close to their expertise and passion—eventually losing touch with what readers really want to know. Many of us find ourselves going off on blogging tangents and traveling down…

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How Twitter and GoDaddy Saved This Customer!

I have been a GoDaddy customer for years. I’ve purchased countless domains, hosting packages—you name it. In all my years with GoDaddy, I’ve never encountered a performance issue like I did this week. My blog came to a screeching halt and began running like molasses. This, right after 32 new “fans” joined the Well Planned…

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