by Deana Goldasich on March 30, 2010
News flash: Endless streams of blog text are B-O-R-I-N-G! Business blogs are no exception. In fact, the best content strategy for blogs includes images as part of the process! We’re not talkin’ any old ho-hum images here. Well chosen, high-quality blog images are more than “icing on the content cake.” They create instant polish and [...]
by Deana Goldasich on March 5, 2010
Last month, I started a series on why business blogs are a valuable part of any online marketing and content plan. Because I’m still hit with many blank stares when I speak and consult on blogging, I decided to answer the simple question: “Why Blog?” Reason #3 to blog? Share-ability! A blog’s built-in buttons, widgets [...]
by Deana Goldasich on January 27, 2010
What the heck is a “real time” expert? It’s an expert who continuously communicates advice, questions, challenges and thoughts with their audience or customer. A real-time expert doesn’t publish a book and walk away. They feed their audience with their views on current events, industry news, shake-ups, best practices and epiphanies. They produce a stream [...]