What Makes Content Effective?

Like all marketing efforts, Content Marketing has one ultimate goal — to produce new customers or clients. That’s a given. However, HOW content achieves this goal is a different story. In fact, there is no one magic recipe for creating effective content that sells. That’s actually what makes Content Marketers’ jobs so much stinkin’ fun! Content has to be…

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Writing a Blog Post That Generates Sales Leads

Generating sales leads from your blog while remaining authentic is not only possible, it’s mandatory! But, during the editorial planning and brainstorming process, it’s easy to overlook the most effective sales-generating blog post ideas. Am I saying you should rehire Your Inner Sales Guy? Heck no! I’m encouraging you to add genuine, straight-up value that…

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6 Ways to Beef Up Your Blog With Images

News flash: Endless streams of blog text are B-O-R-I-N-G! Business blogs are no exception. In fact, the best content strategy for blogs includes images as part of the process! We’re not talkin’ any old ho-hum images here. Well chosen, high-quality blog images are more than “icing on the content cake.” They create instant polish and…

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I Dare You To Become a Real-Time Expert

What the heck is a “real time” expert? It’s an expert who continuously communicates advice, questions, challenges and thoughts with their audience or customer. A real-time expert doesn’t publish a book and walk away. They feed their audience with their views on current events, industry news, shake-ups, best practices and epiphanies. They produce a stream…

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Got Twitter? Start Blogging.

With the swarm of Twittermania, some once speculated that blogs were a dying breed. However, it’s because of Twitter and other emerging social media that blogs are more alive and necessary than ever before! Recently, TechCrunch’s Erick Schonfeld compared the future of Blogging and Microblogging. He references statistics that show Twitter’s flattening growth, while WordPress’…

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Is Your Website Ready for Social Media Visitors?

Ready to take the plunge into the Social Media pool? Eager to Tweet about your business and industry, post links on Facebook and generate a buzz online? Before you begin rubbing elbows in the social media world, take a critical look at your website. Imagine this: An expert in your industry now follows you on…

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