Shut Up, Listen Up, and Read!

For those of you who have endured my voice and tone workshops and training, brace yourself. Deana’s got her “rant” voice on today. If you’re a thought leader who’s genuinely ready to enlighten, educate and inspire others…awesome! Guess what? Your business will grow along with your online influence. This blog and my business are ALL…

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Why Uncertainty Makes For Killer Blog Content

Always let them see you sweat (a little). Whenever I speak to an audience about Blogging, Social Media or web strategy, there is that moment where I know I’m most vulnerable — The Q&A session! Although confident in my content and preparation, there’s sometimes a little crumb of fear that someone will ask questions I’m…

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How to Fire Your Inner Sales Guy

Are you hearing voices? By now you know that, as a Thought Leader, it’s critical to lose the “sales speak” when creating content. But, when writing about topics that relate to service offerings or products—we can easily slip into “sales speak” fast. Before we know it, we’ve blurted out, “Buy our stuff,” or “Call me…

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