Is Your Website Ready for Social Media Visitors?

social media work

Well Planned Web helps you create an influential buzz about your business online through:

  • Content-rich website planning and design
  • Strategic blog planning and maintenance
  • Social media planning and strategy

Static websites are not only outdated, they deliver a damaging first impression to today’s web visitors who expect regularly updated content, social media interaction and freshly demonstrated proof of what you can do for them. Well Planned Web plans and implements content-rich websites that help you leverage the power of blogging, Twitter and other social media that are appropriate for your business. One size does not fit all. We’ll cut through the hype and determine a social marketing plan that’s tailored for you and your business.

More Content = More Business

To play strategically online, you need a site that includes a steady stream of unique content. Creating fresh content showcases your expertise, attracts the search engines and meets the expectations and needs of today’s research-savvy consumer. Well Planned Web helps you with content development by providing:

  • Content Strategy – What do your customers and prospects care about? What are they searching for? How can you create content that will have your visitors buzzing about your business on the networks?
  • Content Management Systems - Built on the powerful WordPress.org platform (not to be confused with WordPress.com), your new site will allow you to publish content instantly. Google loves well-built WordPress.org sites because they’re clean, light and easy to scan.
  • Content Development Planning – Whether you’re a entrepreneur or a large corporation, we’ll develop detailed processes for content production that fit your business, your workload and your team dynamics.

The Well Planned Web Process

The market is full of social media “experts,” web designers and coders. But, how many of them carefully plan your web strategy and stick with you after launch? Well Planned Web takes an approach that’s quite different than the competition.

Planning

If you haven’t figured it out by now, Content Strategy and Planning is our first priority. As your web partner, we learn about your company’s goals, begin looking through your customers’ eyes and offer our expertise. As experienced marketers, we examine your existing web statistics and take a close look at the competition. Ultimately, we create a final blueprint and plan—ensuring your company goals and objectives are clear.

Building

Once planning is complete, we’ll get down to the business of building you a content-driven site that’s flexible, updatable and easy to maintain. We’ll integrate design, colors and effective branding elements—without upstaging your message and content. Most firms start and end with this step. We consider it only part of the process.

Training

We’ll train you on your content management system and walk through your first few updates. Hit a snag? Not to worry. We offer support packages—so you’ll never be left out in the cold and your content will always be fresh.

Coaching

Some clients refer to us as the “personal trainers” of content creation. If you’ve ever worked with a traditional web firm, you’ve likely experienced the “launch it and leave it” approach. We believe that the moment you stop updating your site is the moment it begins to fail. We’ll coach you on the latest content techniques, new media opportunities and even help you identify new topics, keywords and features that will attract users.

Measuring

Creating content and participating in social media takes time! We’ll integrate analytics from day one and create a plan for measuring the effectiveness of your efforts over time.

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