B2B Marketing and Sales

At Well Planned Web we start by taking a holistic view of each client's business. We examine and document their sales reality, their buyers and their goals. Then, and only then, do we strategize and discuss any in-house or outsourced tactics that will help lock eyes with buyers.



Consultative Partnerships

Bridging the gap between sales and marketing will be no small feat. Your teams are unique. Your business is unique. A cookie-cutter approach won't do. Choose our customized consultative partnerships and we'll tackle the gap, head-on.

Where to start? A first conversation. Let's talk about where you are, what you face and how we can start working together. 


Sales Enablement

Content can no longer work in a vacuum. Our approach empowers your sales team to access and use content to help guide buyers through the decision process.

  • Sales Content
  • Sales Funnel Mapping
  • Sales Integration with Buyer Content

Content Strategy & Planning

  • Buyer Personas (Facilitation, Consultation and Execution)
  • Mission-Critical Content™ Mapping
  • Goal-Setting and Prioritization
  • Project Management & Metrics
  • Content Audits and Inventory
  • Editorial Calendar Creation and Management

Segmentation & Personalization

There's no such thing as "automated" sales and marketing. But, a solid CRM and Marketing Automation plan will help personalize your messaging like never before. We'll help segment your list, personalize your message and deliver content that's hyper-relevant, meaningful and worthy of your buyers' time.

Content Creation

We've got decades of experience in content creation and are testing new content types every day.

  • White Papers
  • Case Studies
  • Presentations / Slideshares
  • Ebooks
  • Video
  • Blogs and Guest Blogs
  • Infographics
  • ROI Calculators

Email Marketing

Despite the surge in social media, 72% of buyers prefer communication with companies to happen through email. A well-planned and well-segmented email strategy is essential in complex sales today.

  • System selection
  • Database review and clean-up
  • Segmentation strategy
  • Messaging strategy and execution

Content Distribution & Social

Today, connecting content with the buyer who needs it is essential. Distribution and follow up requires as much time as content creation, itself. We tailor the mix for every client, but here are some common examples of distribution channels we use:

  • Email (Segmented)
  • Editorial Trade Partnerships and Guest Blogging
  • LinkedIn Profiles, Company Pages and Groups
  • Twitter and Facebook Listening and Distribution
  • Experimental Specialty Channels


Our goal is to become an extension of your team — not to replace it! We typically become a "divide and conquer" partner and consultative force. Training and coaching become a natural part of every client relationship.

Content Curation

To differentiate your expertise and knowledge, you must share content beyond your own! We'll help plan, research, sift, select and share content that will position you as the go-to resource in your industry.

More about Content Curation

Let's Discuss What Mix Will Work For You

Drop us a line to find out more!