Three Qualities of Successful Business Bloggers
Blogging is one of the best ways to produce a stream of relevant content that will create an influential buzz about your business and build relationships with customers and prospects. But, it’s far from easy.
I hear small business owners comment that they can’t possibly blog because they don’t have the time. While time is certainly part of the blogging commitment, there are also other critical requirements for starting a successful business blog.
As you dive into blogging for your business, ask yourself whether you have the following:
- Focus – Your blog must have content that is relevant to your business and clear to the visitor. If the visitor has to think or decipher what value you’re trying to add, they’re gone. On the other hand, if it’s clear that you’re a wealth of information on a given topic, they’ll subscribe, follow and eat your content up!
- Passion – If you don’t live, breathe and eat your topic, you’ll never stay committed to adding new content. Funny…the same thing can be said for starting a new business. Pick your passion and go for it!
- Thirst for Exchanging Knowledge – Blogging is a two-way street. Part of any passion is exchanging information with others. Read other blogs. Make comments. Ask your audience a question. Just because you’re the blog owner doesn’t mean you have to have all the answers!
Are you a business blogger? What qualities do you find you must have to keep your blog updated, focused and valuable?
Deana Goldasich
Deana Goldasich, CEO and founder of Well Planned Web, plans and implements Content Marketing to help clients nurture leads, market their expertise and create an impactful presence online.
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Becoming a blogger is simply a case of writing about what you are passionate about. Discover your passion and the words and ideas begin to flow. I write a blog called Living In Language… and regularly write about languag and communication. Also, since I'm passionate about athletics, health and working out, I weave those topics into the mix.
Exactly, Dan, without that passion it can be a real chore. I like your point about weaving in other passions, as well. There are so many parallels and anecdotes we can weave in from the other parts of our lives…and that gives the reader a great feel for the author's personality and life outside of the blog!
For what it's worth, I'd been looking at blogging for years and really felt like an outsider, because I like to write but couldn't get started. Then this young lady, a runner and blogger in NYC, shared with me what was the secret. She blogs about running and food, her passions in life. And that's how it all started. http://livinginlanguage.blogspot.com/
Compared to you I'm a rookie… but I'm learning. We do twitter as well… and of course Facebook… and LinkedIn…
Lot's to learn yet… but we are ahead of the curve… I think????
Oh you are DEFINITELY ahead of the curve, Dan! And, hey, I'm still learnin' like everyone else. It's all about *where* we are on that learning curve. I'll connect with you on Twitter! I love your text in your “About” copy: “…how all that we do, think, and plan stems from our ability to communicate.” — So very true. Great posts that draw in the analogies!
Interesting topic. Some of the challenges I see are knowing what to do in what order. Is it website first, then blog, then write some books, then write and publish articles, then add a squeeze page to collect email addresses, then add SEO, then add analyze it all and work out what you need to do better…and still run your business. 🙂 Thank goodness its all fun and learning.
Hi Andrew! Indeed, the order can feel overwhelming at first! Nice site, by the way. Fantastic content! That's always the key. So long as you're making content distribution your first mission in life, the rest of the efforts — like SEO and email marketing — will be that much stronger! Thanks for your comment. You definitely have the three qualities noted above, but the looks of your blog/site. Nice work!
Hi Andrew! Indeed, the order can feel overwhelming at first! Nice site, by the way. Fantastic content! That's always the key. So long as you're making content distribution your first mission in life, the rest of the efforts — like SEO and email marketing — will be that much stronger! Thanks for your comment. You definitely have the three qualities noted above, but the looks of your blog/site. Nice work!