Blogging is one of the best ways to produce a stream of relevant content that will create an influential buzz about your business and build relationships with customers and prospects. But, it’s far from easy.
I hear small business owners comment that they can’t possibly blog because they don’t have the time. While time is certainly part of the blogging commitment, there are also other critical requirements for starting a successful business blog.
As you dive into blogging for your business, ask yourself whether you have the following:
- Focus - Your blog must have content that is relevant to your business and clear to the visitor. If the visitor has to think or decipher what value you’re trying to add, they’re gone. On the other hand, if it’s clear that you’re a wealth of information on a given topic, they’ll subscribe, follow and eat your content up!
- Passion - If you don’t live, breathe and eat your topic, you’ll never stay committed to adding new content. Funny…the same thing can be said for starting a new business. Pick your passion and go for it!
- Thirst for Exchanging Knowledge – Blogging is a two-way street. Part of any passion is exchanging information with others. Read other blogs. Make comments. Ask your audience a question. Just because you’re the blog owner doesn’t mean you have to have all the answers!
Are you a business blogger? What qualities do you find you must have to keep your blog updated, focused and valuable?