What Content Do Buyers Use?
B2B buyers say they've used the following content types in the past 12 months while researching purchasing decisions.
Help them learn. Help them decide.
B2B decision makers guide themselves through 90% of the process before they’ll even respond to or speak to a sales person. (Forrester Research)
Buyers are simply thirsty for information ahead of making any major purchase. In fact, 75% of B2B buyers say they rely more on content to research and make purchasing decisions than they did a year ago. (DemandGen Report) More about B2B Buyers
The Bottom Line:
Buyers want to be in control of their decision.
You can either choose to fuel that process with helpful information or continue with slick B2B websites, fancy copy and meaningless sales brochures.
Is Content Marketing Right for You?
It’s more dire than ever for B2B companies to create a “meeting of the minds” with buyers.
Let's set up a time to talk.