ACCOUNT-BASED CONTENT • CONTENT STRATEGY • SALES ENABLEMENT • CONTENT MARKETING • LEAD NURTURING
So last week I was with a group of CEOs and our group leader mentioned a startling statistic that caused me pause and then sent me down a bit of a research rabbit trail. The statistic that we talked about was from this Gallup poll and it said that 85% of employees worldwide are not engaged or…Read More
Marketing teams have been cranking out content for decades now — trying to generate demand, generate leads and generate a bond with their sales brothers and sisters. So why aren’t sales teams swooning over each new shiny content publication? Is it off the mark? Is it unusable? Is it just not enough? The answer: All…Read More
It’s a gross understatement to say that the B2B sales, marketing and content landscape has shifted. In fact, the lines between sales, marketing and content are blurrier than ever. Here’s why… Leads Don’t Equal Sales Yup. You read that right. In complex B2B sales cycles, the decision can involve multiple people at various levels in…Read More
Start talking about leads-focused content marketing and someone’s bound to whip out a version of the sales funnel. The team at Well Planned Web has one too. In fact, it’s been at the core of our content methodology for years. We work primarily with clients that have a complex sales cycle of six months or longer. Content must meet…Read More
“How many leads did we get?” This question reflects the ultimate metric of success in B2B Marketing today. After all, if content, communication, distribution and marketing are a success, the leads surely follow — right? Actually…in an effort to stream in gazillions of leads, many teams lose sight of what actually matters — long-term conversion, loyalty and…Read More
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