Marketing & Sales are worlds apart...

Close The Gap.

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Marketing  & Sales are worlds apart...

Close The Gap.
Close More Deals.

See Our Services

ACCOUNT-BASED CONTENT  •  CONTENT STRATEGY  • SALES ENABLEMENT  •  CONTENT MARKETING  •  LEAD NURTURING

Lock Eyes With Your Buyer

Speak their language, solve their problem
and become a valued partner before the sale even begins.

Personalize the Content

Broad-brush content won't cut it. Your sales conversation is customized and personal. Your sales content should be, too.

Nurture the Relationship

Prospects are in "research mode" long before making a decision.
Don't deliver content that helps you sell.
Deliver content that helps them decide.

How We Do It

Content Marketing

your buyers will actually use

More About Content Marketing
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Marketing Jobs and Longevity: We Can Do Better

By Deana Goldasich

So last week I was with a group of CEOs and our group leader mentioned a startling statistic that caused me pause and then sent me down a bit of a research rabbit trail. The statistic that we talked about was from this Gallup poll and it said that 85% of employees worldwide are not engaged or…

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Why Most B2B Content is Failing The Sales Team

By Deana Goldasich

Marketing teams have been cranking out content for decades now — trying to generate demand, generate leads and generate a bond with their sales brothers and sisters. So why aren’t sales teams swooning over each new shiny content publication? Is it off the mark? Is it unusable? Is it just not enough? The answer: All…

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Why the Line Between Marketing & Sales Gets Blurrier Every Year

By Deana Goldasich

It’s a gross understatement to say that the B2B sales, marketing and content landscape has shifted. In fact, the lines between sales, marketing and content are blurrier than ever. Here’s why… Leads Don’t Equal Sales Yup. You read that right. In complex B2B sales cycles, the decision can involve multiple people at various levels in…

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Why We’re Flipping the Funnel

By Deana Goldasich

Start talking about leads-focused content marketing and someone’s bound to whip out a version of the sales funnel. The team at Well Planned Web has one too. In fact, it’s been at the core of our content methodology for years. We work primarily with clients that have a complex sales cycle of six months or longer. Content must meet…

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Lead Generation: Why It’s Not Working

By Deana Goldasich

“How many leads did we get?” This question reflects the ultimate metric of success in B2B Marketing today. After all, if content, communication, distribution and marketing are a success, the leads surely follow — right? Actually…in an effort to stream in gazillions of leads, many teams lose sight of what actually matters — long-term conversion, loyalty and…

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B2B Buyers Have Changed.

Have You?

What You Should Know

Marketing & Sales Disconnected?

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