The Well-Planned Approach

We help thought leaders connect with their buyers through effective content marketing, creation and distribution.

Objectives and Planning

The Right Audience

  • Buyer Personas & Mapping
  • Identification of "Mission Critical" Content
  • Sales Process Review
  • Buyer Decision Process Review
Content Strategy

The Right Priorities

  • ROI Definitions (Value of Leads, Lifetime Value, etc.)
  • Editorial Calendar Planning
  • “Mission-Critical” Content Planning
  • "Low-Hanging Fruit" Priorities (e.g., website, case studies, segmentation of leads)
Content Creation

The Right Message

  • Voice & Tone Definition
  • Sales-Cycle Content Mapping
  • Content Research & Planning
  • Content Creation
Content Marketing

The Right Place

  • Blog Strategy & Production
  • Content Curation & Content Distribution
  • Lead Scoring & Nurturing
  • Marketing Automation
  • Social Network Building
  • External Editorial Opportunities & Outreach


Content Metrics

The Right Way

  • Content Marketing Effectiveness
  • Lead generation and Tracking
  • Click Paths
  • Traffic Sources

Ready to Talk?

Drop us a line and let's set up some time!