The Well-Planned Approach
We help thought leaders connect with their buyers through effective content marketing, creation and distribution.
The Right Audience
- Buyer Personas & Mapping
- Identification of "Mission Critical" Content
- Sales Process Review
- Buyer Decision Process Review
The Right Priorities
- ROI Definitions (Value of Leads, Lifetime Value, etc.)
- Editorial Calendar Planning
- “Mission-Critical” Content Planning
- "Low-Hanging Fruit" Priorities (e.g., website, case studies, segmentation of leads)
The Right Message
- Voice & Tone Definition
- Sales-Cycle Content Mapping
- Content Research & Planning
- Content Creation
The Right Place
- Blog Strategy & Production
- Content Curation & Content Distribution
- Lead Scoring & Nurturing
- Marketing Automation
- Social Network Building
- External Editorial Opportunities & Outreach
The Right Way
- Content Marketing Effectiveness
- Lead generation and Tracking
- Click Paths
- Traffic Sources
Ready to Talk?
Drop us a line and let's set up some time!