Deana Goldasich

Deana Goldasich

“Content is King. Connections are Queen. But, Relationships Rule!”

Well Planned Web’s founder, Deana Goldasich has a mission—to translate clients’ in-person credibility into online clout and influence. Well Planned Web helps Thought Leaders and Trailblazers find their voice online and find their audience through effective use of content marketing.

Deana’s experience includes building content strategies for multi-million dollar retailers, high-profile brands and influential government and health agencies. Today, Deana brings that “big time” experience to “big thinking” visionaries. More about Deana Goldasich

Sabrina Herring

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"Business is business. But, your people are your everything."

While many claim "business ninja" status, Sabrina's mastery of leadership and strategy may earn her the actual title. Sabrina has a passion for people, technology, operations and communication. That combination, along with her keen sense for building outstanding client relationships, quickly made Sabrina an essential leader on the WPW team.

Sabrina’s cross-functional leadership helps clients bridge the gaps between marketing, sales, operations, legal and IT. Whether she’s defining a sales process, leading a complex marketing project, or developing an in-depth ROI calculator, Sabrina brings her business acumen to every engagement and project.

Heather Dove

Heather Dove

“Genius is not a spark; it's a slow burn.”

Chances are, you're amongst the millions who have read something Heather’s created—she's been shaping online communication for two decades. Heather started her career powering original interactive content for dotcom pioneers America Online and HSN. Since then, she’s covered the gamut, including environmental issues, consumer health, lifestyle, and travel content for brands such as, Big Brother on CBS, WebMD, and Konsyl Pharmaceuticals.

More than a “just a writer,” Heather connects creative content strategy with a marketing mind and poetic ear. It’s all about the craft; Heather simply enjoys words and the process of brainstorming and execution. She’s on a mission to transform “marketing-speak” into meaningful messages audiences care about.