CONTENT MARKETING • LEAD GENERATION • CONTENT DEVELOPMENT • LEAD NURTURING • MARKETING AUTOMATION
Delivering the right content to the right person at right time is a common marketing mantra these days. However, in B2B marketing, it’s critical to add “FROM the right person” to that statement, as well. Relationships Are Back It may sound clichéd, but the old saying is still true: People buy from people. To make…Read More
It seems that a new sexy social network steals the spotlight each month — whether it’s Instagram surpassing Twitter or Tumblr and Pinterest taking over the world. But, the fact remains: LinkedIn is still the top dog in the B2B Marketing and Sales arena. Why? It’s simple: LinkedIn has the power to turn a distant business…Read More
It’s no secret that Content Marketing has been the “mad-dash marketing” theme in recent years. For good reason. Content Marketing works when done right — especially for B2B marketers looking to help prospects research a complex product or service. But, word got out and we humans tend to spread (and tweak) any promises of instant…Read More
If useful content is published but no one sees it, is it still useful? There’s a growing epidemic among corporate content marketers and content producers. It’s a lack of a sharing. I’m not talking about lack of collaboration or not playing “nicey nice” in the sandbox. It’s about letting content die a slow, painful, pointless…Read More
“How many leads did we get?” This question reflects the ultimate metric of success in B2B Marketing today. After all, if content, communication, distribution and marketing are a success, the leads surely follow — right? Actually…in an effort to stream in gazillions of leads, many teams lose sight of what actually matters — long-term conversion, loyalty and…Read More
Recently, I had a great call with a prospective client. Quite frankly, it was my favorite kind of phone call. He soaked up our proposal and had so many fantastic questions. Like so many of our clients, this will be the first non-traditional marketing engagement his company dives into. Aside from talking about each anticipated…Read More
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