Sales Goals


Strategic Content

Do the Happy Dance


Lock Eyes With Your Buyer

Speak their language, solve their problem
and become a valued partner before the sale even begins.

Personalize the Content

Broad-brush content won't cut it. Your sales conversation is customized and personal. Your sales content should be, too.

Nurture the Relationship

Prospects are in "research mode" long before making a decision.
Don't deliver content that helps you sell.
Deliver content that helps them decide.

B2B Buyers Have Changed.

Have You?

Content Marketing

your buyers will actually use


Why We’re Flipping the Funnel

By Deana Goldasich

Start talking about leads-focused content marketing and someone’s bound to whip out a version of the sales funnel. The team at Well Planned Web has one too. In fact, it’s been at the core of our content methodology for years. We work primarily with clients that have a complex sales cycle of six months or longer. Content must meet…

Read More

How the FROM Line Can Make or Break Your Content

By Marie Weber

Delivering the right content to the right person at right time is a common marketing mantra these days. However, in B2B marketing, it’s critical to add “FROM the right person” to that statement, as well. Relationships Are Back It may sound clichéd, but the old saying is still true: People buy from people. To make…

Read More

Reality Check: The Power of LinkedIn for B2B Marketers [Infographic]

By Deana Goldasich

It seems that a new sexy social network steals the spotlight each month — whether it’s Instagram surpassing Twitter or Tumblr and Pinterest taking over the world. But, the fact remains: LinkedIn is still the top dog in the B2B Marketing and Sales arena. Why? It’s simple: LinkedIn has the power to turn a distant business…

Read More

Why the “Mad Dash” to Content is Coming to an End

By Deana Goldasich

It’s no secret that Content Marketing has been the “mad-dash marketing” theme in recent years. For good reason. Content Marketing works when done right — especially for B2B marketers looking to help prospects research a complex product or service. But, word got out and we humans tend to spread (and tweak) any promises of instant…

Read More

Content Distribution: Why Publishing and Posting Aren’t Enough

By Deana Goldasich

If useful content is published but no one sees it, is it still useful? There’s a growing epidemic among corporate content marketers and content producers. It’s a lack of a sharing. I’m not talking about lack of collaboration or not playing “nicey nice” in the sandbox. It’s about letting content die a slow, painful, pointless…

Read More

Lead Generation: Why It’s Not Working

By Deana Goldasich

“How many leads did we get?” This question reflects the ultimate metric of success in B2B Marketing today. After all, if content, communication, distribution and marketing are a success, the leads surely follow — right? Actually…in an effort to stream in gazillions of leads, many teams lose sight of what actually matters — long-term conversion, loyalty and…

Read More

Ready to get serious about your company's content?

Get an Expert Consultation