These days, LinkedIn is the often-forgotten “quiet” social network. It doesn’t get the hype of other social media, but it packs a powerful punch when it comes to reaching your professional network. Unlike Facebook, there’s no weeding through YouTube links or cousin Jenny’s baby pics. LinkedIn delivers your professional peeps in one tidy network.

So use it.

Your business blog is the online hub of your knowledge, expertise and opinions. LinkedIn gives you ways to share your value and promote your blog with the people who actually give a hoot—your colleagues, clients and business connections.

  1. Add Your LinkThis is a “no brainer” first step to promoting your business blog. Under “Additional Information” in your profile, add a link to your blog.
  2. Add Your Blog Feed – Two applications allow you showcase your blog posts automatically. When LinkedIn visitors check out your profile, they’ll also find your latest blog posts.
    • WordPress ApplicationWhether you have a self-hosted WordPress blog (recommended for business blogging) or a blog through, this application makes featuring your blog simple. Don’t want to share every post with LinkedIn? No problem. You can simply tag specific blog posts with “linked” and choose the relevant filter option during setup.
    • BlogLink ApplicationIf your blog is hosted anywhere other than WordPress, try TypePad’s BlogLink application. Conveniently, this app also allows you to see blogs from members of your network.
  3. Submit an Update – Once you finalize your next post, be sure to share it with your network. Include the title of your post and a link. However, don’t stop there. Because you’re sending this to your colleagues and professional contacts, add a note or teaser text. For example, if your article is about strategic interviewing techniques, consider piquing their interest with a question like this:
    “Another bad hire? See 10 Interview Techniques for Landing Your Next Superstar.”
  4. Submit an Update–Again. – Huh? Didn’t you just do this? Well, LinkedIn’s newsfeed is getting as busy as Facebook’s these days. This means your status update about your post could get buried “below the fold” in a matter of hours. Try to re-post your status update a few times during the week to ensure everyone gets a glimpse! Don’t go crazy with this as you don’t want to be perceived as a spammer. Mix it in with other updates and post during different dayparts.
  5. Provide AnswersUnder the “More” section of your LinkedIn navigation, you’ll find the “Answers” tab. This area is GOLD for sharing your knowledge and asking questions. Type in a few keywords related to your post or topic, then choose “unanswered questions.” This will deliver a plethora of discussion threads just ready for you to participate in and share your blog links! As with all social media, this is where your blog proves its value. Provide a helpful tidbit or partial answer, then link to your post for detailed explanation. Again, include your blog links carefully. Do not become one of the many annoying LinkedIn spammers out there. Be authentic and only post a link when it provides value.
  6. Join Discussions – If you’ve joined any groups on LinkedIn, check out the discussions tab and join in relevant discussions. Even better, search each group’s discussions, using keywords relating to your post or topic. Although I highly prefer the Answers option listed above, Discussions can provide some good opportunities if you find the right group.

Have you shared your blog content on LinkedIn? How has it helped you in building business relationships?

Deana Goldasich

Deana Goldasich, CEO and founder of Well Planned Web, plans and implements Content Marketing to help clients nurture leads, market their expertise and create an impactful presence online.

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  1. suzannemrubin on April 9, 2010 at 1:05 am

    RT @goldasich: 6 Ways to Promote Your Blog on LinkedIn –

  2. writephotog on April 9, 2010 at 1:14 am

    RT @goldasich: 6 Ways to Promote Your Blog on LinkedIn –

  3. goldasich on April 8, 2010 at 9:56 pm

    6 Ways to Promote Your Blog on LinkedIn –

  4. chuckpalm on April 9, 2010 at 12:53 am

    I hate to admit that I've fallen behind on this, so glad to see someone reminding us to be good blog citizens, and actually provide — USEFUL tips instead of link bait nonsense! Again, WAY TO GO Deana!

  5. Deana Goldasich on April 9, 2010 at 2:06 am

    Aw, shucks Chuck! Thanks for the kind words. Indeed, I'm working hard to try to provide content that's actually — USEFUL to readers (and clients!). It can be VERY tough to zoom out and see the “big” picture. Submit any other ideas if you have `em!

  6. salamicat on April 9, 2010 at 3:10 pm

    @goldasich thank you for the follow. I visited your blog and will go there often.

  7. salamicat on April 9, 2010 at 3:55 pm

    @goldasich Well, I am thrilled. I come cheap! Looking forward to talking with you!

  8. salamicat on April 9, 2010 at 3:56 pm

    RT @goldasich: @salamicat I really enjoy your writing style. Your blogging “voice,” as I like to call it, is terrific. I may need to use …

  9. goldasich on April 9, 2010 at 1:15 pm

    6 Ways to Promote Your Blog on LinkedIn – – #blogging #smallbusiness #linkedin

  10. goldasich on April 9, 2010 at 3:53 pm

    @salamicat I really enjoy your writing style. Your blogging “voice,” as I like to call it, is terrific. I may need to use you as an example!

  11. goldasich on April 13, 2010 at 9:45 pm

    @marketingintell Hi Thryth! Thanks for the RT of “6 Ways to Promote Your Blog on LinkedIn” –

  12. marketingintell on April 14, 2010 at 6:20 pm

    @goldasich any time!

  13. sell jewelry in tampa fl on April 16, 2010 at 6:17 am

    This is a great article.
    very useful to me.
    keep going on.

  14. Deana Goldasich on April 16, 2010 at 10:52 am

    Glad to hear it! Do you have a blog for your jewelry business?

  15. goldasich on May 1, 2010 at 3:40 pm

    @2moroDocs: Thanks for the RT of “6 Ways to Promote Your Blog on LinkedIn” –… #li

  16. 2moroDocs on May 2, 2010 at 11:41 am

    @goldasich YW. It has great info.

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  18. cat mario online on June 25, 2014 at 6:07 am

    Great advice. You work hard to attract visitors to your site, but the reality is that most of the people who visit your website don’t become customers. They probably need more time and information before they make a decision. If you can get their email address, you have another opportunity to convert them into a customer by engaging them with additional information. That’s why point 4 above is so important
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  19. cat mario online on July 5, 2014 at 7:19 am

    I liked your article. I agree with link building as an important promotional method. I also think that having the proper analytics program on your website (we use the free Google Analytics package) that can help shape your on-page SEO can be a way to promote your webstore. The reason being, if you are optimized well you will likely be attracting higher quality, more targeted, and often prequalified leads to your website. For businesses that do not have much of a pay per click budget, optimization is a good long run strategy.

    Leveraging a social media strategy that is right for your business can also be a
    powerful way to promote your products and deepend relationships with customers. Which social media is appropriate depends on the individual business and their customer’s behaviors.
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  21. shan on May 12, 2017 at 6:04 am

    Thanks for your article, I am not have a any ideas about Linkedin but this article give the ideas to promote the business thank you Deana Goldasich

  22. Village Talkies on October 30, 2018 at 12:03 pm

    Your article is awesome!! Thanks for sharing this wonderful post .

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