“Smart social media marketing is always paired with a well-planned and well-maintained blog.” At Well Planned Web, we utter that phrase at least 10 times a week and include it in every presentation we give.
Why? It’s simple. The Social Networks are swimming with partiers and elbow-rubbers. As I like to say, “Any Monkey Can Tweet.” But, it’s the professionals out there who provide substance, value and true problem-solving ideas. Professionals create content that serves their prospects’ needs. Professionals bring in new sales by solving problems with information and unique content that only they can provide.
A blog is the perfect solution for creating and distributing that content as fast as a company can produce it!
The Quick-Read, Must-Read Ebook
So, when Debbie Weil—who literally wrote the book on corporate blogging—asked, “Is Your Blog Your Social Media Hub?” naturally I had a LOT to say. Apparently a few others did as well! I must say that I am beyond honored to be quoted in the same ebook as Seth Godin, Guy Kawasaki, David Mermann Scott, Jay Baer…oh…the list goes on.