Will Your Content Even Matter in 2012?

Happy 2012! Did your online content create leads in 2011? Or just a lot of work?

Let’s get real. Online content is NOT a magic marketing bullet. Sure, you may get a short-term “sugar rush” of traffic with certain content. However, for businesses with a longer, more complex sales process, that sugar rush simply won’t do.

In 2012, get serious about a content strategy that’s based solely around your prospect and customer needs. Relevant content rules now more than ever. But what exactly does “relevant content” mean? It means your content will “lock eyes” with each of your audiences and deliver helpful resources and information that turns them into believers, customers and advocates.

“Irrelevant content spins wheels.
Meaningful content wins deals.”

This year, vow to provide content that:

  • Makes them a hero
  • Solves their problem
  • Makes their professional life that much easier

If this is the year you plan to get serious about your Content Strategystart by embracing a new attitude about content and ditching the “status quo” content from the past.

Will 2012 be the year you discover the power of well-planned, hyper-relevant content?

Illustrator: Unknown

Related Reports –

Deana Goldasich

Deana Goldasich, CEO and founder of Well Planned Web, plans and implements Content Marketing to help clients nurture leads, market their expertise and create an impactful presence online.

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  1. Relevantor™ on February 1, 2012 at 10:51 am

    “Relevant content rules now more than ever”…we couldn’t have said it better ourselves!


  2. Eric Marke on February 7, 2012 at 4:08 am

    Great post! This disqus stuff screwed up my train of thought though. Jumping topic but why do you use disqus ?

  3. Deana Goldasich on February 7, 2012 at 1:32 pm

    Hi Eric! It’s a far better commenting tool than the standard tool within WordPress. Allows for social sharing, imaging, editing, threading, easier monitoring… the list goes on 🙂

  4. Deana Goldasich on February 7, 2012 at 1:33 pm

    What issues did you have?

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