Happy 2012! Did your online content create leads in 2011? Or just a lot of work?
Let’s get real. Online content is NOT a magic marketing bullet. Sure, you may get a short-term “sugar rush” of traffic with certain content. However, for businesses with a longer, more complex sales process, that sugar rush simply won’t do.
In 2012, get serious about a content strategy that’s based solely around your prospect and customer needs. Relevant content rules now more than ever. But what exactly does “relevant content” mean? It means your content will “lock eyes” with each of your audiences and deliver helpful resources and information that turns them into believers, customers and advocates.
“Irrelevant content spins wheels.
Meaningful content wins deals.”
This year, vow to provide content that:
- Makes them a hero
- Solves their problem
- Makes their professional life that much easier
If this is the year you plan to get serious about your Content Strategy, start by embracing a new attitude about content and ditching the “status quo” content from the past.
Will 2012 be the year you discover the power of well-planned, hyper-relevant content?