But, the fact remains: LinkedIn is still the top dog in the B2B Marketing and Sales arena. Why? It’s simple: LinkedIn has the power to turn a distant business contact into a warm lead. And, for the record, warm leads are four times more likely to convert.
Yet, as powerful as this business network is, 70% of sales professionals don’t have the training to harness the power of LinkedIn. Yikes!
Bottom Line: LinkedIn is an easy network to ignore. It’s not as sexy, gimmicky or even as visually appealing as some of the spotlight-stealers out there. But, if you’re serious about lead nurturing, LinkedIn is the network you can’t ignore.