Posts by Deana Goldasich
The Secret to Outsourcing Your Corporate Blog
There are competing schools of thought on how effective outsourcing a corporate blog will be. I’ve always been adamant that businesses should blog strictly from within the organization. It makes for more authentic content, timely interaction with readers and a shared experience across the organization. I still stand by that philosophy whole-heartedly. However, to expect…
Read MoreWhy Blog? – Reason #3: Share-ability
Last month, I started a series on why business blogs are a valuable part of any online marketing and content plan. Because I’m still hit with many blank stares when I speak and consult on blogging, I decided to answer the simple question: “Why Blog?” Reason #3 to blog? Share-ability! A blog’s built-in buttons, widgets…
Read MoreDo You Procrastinate or Incubate?
Remember that killer blog post idea you had a while back? Still sitting on it? Are you in love with the concept but beating yourself up about not finishing (or starting) the piece? Perhaps you shouldn’t be so hard on yourself. Last week, one of my contacts tweeted an article by Robert Biswas-Diener on CNN.com…
Read MoreWebsite Wellness This Tuesday in Tampa!
Does your website need a serious tune up? Watch four web consultants in action and walk away with a plethora of ideas! The AMA Website Wellness event this Tuesday will be chock-full of recommendations, action items and real-time advice. Months back, AMA Tampa Bay asked local companies to submit sites for review. Our panel then…
Read MoreSocial Media and Business: Still Not Convinced?
The definition of social media ROI is changing daily, as we learn about new benefits and the new behavior of social media audiences and followers. Are you struggling to explain the potential of social media to your company’s management team? Keep up the good fight. Their buy-in and support are critical to social media success…
Read MoreWhy Blog? – Reason #2: Google Karma Points
Last week, we began our “Why Blog?” Series with Reason #1 – Content is King. Today, we look at how blogging helps in the quest to be blessed by Google. Call it what you will: Karma, juju, brownie points or just “appeasing the Google gods.” The bottom line is that we all want our businesses…
Read MoreWhy Social Media? Social Fresh Brings Answers to Tampa Bay.
Social Fresh brought a sunny lineup of social media players to Tampa today. The conference, geared specifically towards marketers, was the first of its kind in recent years. I enjoyed immersing myself in the company of “friends” — over 200 attendees who geek out, study and ride this speeding bullet called social media every day.…
Read MoreWhy Blog? – Reason #1: Content is King
Any business that has tried to optimize its website or beef up its visibility online has heard the phrase over and over… “Content is King.” If Content is King, a Blog is the King’s Most Loyal Servant. A well-built blog: Publishes your content at a moment’s notice. In fact, a blog makes it so easy…
Read MoreFree Web Consulting from Local Web Experts – Deadline for Submissions is Wednesday!
If Your Website Could Use a Checkup, Now’s Your Chance! AMA Tampa Bay is sponsoring another killer Digital Media event—where local companies can submit their websites for review by some of the Bay Area’s top online experts. Consultation will include specific recommendations on creative, content, social media, conversion techniques and SEO. If your site is…
Read MoreLast Call for Social Fresh – Social Media Conference, Tampa
I finally gave in and purchased my tickets to Social Fresh coming up next week (Monday, Feb. 8). Don’t have a ticket yet!? You’re in luck. I have a coupon code! Save $120 with coupon code: tampa120 It looks like a jam-packed day. Expect some blog updates! Social Fresh – Tampa
Read MoreBlogging Basics: How to Add Video to Your Blog
Many new bloggers or prospective bloggers think that embedding video into a blog post is hard. Nonsense! If you’re producing your own video, certainly the production and editing may be involved. But, if you’ve got a clip already on YouTube that you’re eager to share, it’s a piece o’ cake. Find that clip, cut and…
Read MoreI Dare You To Become a Real-Time Expert
What the heck is a “real time” expert? It’s an expert who continuously communicates advice, questions, challenges and thoughts with their audience or customer. A real-time expert doesn’t publish a book and walk away. They feed their audience with their views on current events, industry news, shake-ups, best practices and epiphanies. They produce a stream…
Read MoreGoogle Caffeine Buzz: Is Your Site Ready?
If you haven’t heard, Google is poised to launch major enhancements to its search algorithm any day now. Code name: Google Caffeine. Google announced in November that they chose to release the enhancements after the 1st of the year to avoid disrupting customers and retailers during the Christmas shopping rush. So…it’s finally the new year.…
Read More