Posts by Deana Goldasich
It Feels Good to Go Pro!
Although I encourage clients to toot their own horn, I admit that I share their discomfort when it comes to doing that for myself. It’s been quite a month! First, I qualified for Professional Membership status in the National Speakers Association. But, the dance of joy didn’t end there. Yesterday also marked my graduation from…
Read MoreWhy Uncertainty Makes For Killer Blog Content
Always let them see you sweat (a little). Whenever I speak to an audience about Blogging, Social Media or web strategy, there is that moment where I know I’m most vulnerable — The Q&A session! Although confident in my content and preparation, there’s sometimes a little crumb of fear that someone will ask questions I’m…
Read MoreHow to Fire Your Inner Sales Guy
Are you hearing voices? By now you know that, as a Thought Leader, it’s critical to lose the “sales speak” when creating content. But, when writing about topics that relate to service offerings or products—we can easily slip into “sales speak” fast. Before we know it, we’ve blurted out, “Buy our stuff,” or “Call me…
Read MoreWhy Google’s Pacman Page Was a Brilliant Social Media Move
If you’re like most of the world, you had a few moments of pure nostalgia on Google this morning after catching wind of their interactive tribute to Pacman. How did you do? I made it to level two! The page and concept itself is absolutely a new level of genius for Google—who has entertained users…
Read MoreCan an Email Signature Win You New Customers?
I was test driving some new accounting software last night and signed up for some free trials. Yes, an exciting night in my house! Of course, this morning, my email box was full of confirmation messages and “personal” notes from each company. One email included a note about the simple steps needed to set up…
Read MoreWho’s Your Competition? Ask Yourself One Simple Question.
Today, I attended another outstanding meeting of the NSACF (National Speakers Association of Central Florida). The chapter was honored to have Bob Pike speak about “The 30 BEST Ideas to Take You to the Top of Your Niche.” Turns out, Bob Pike has every reason in the world to claim his ideas are “best.” The…
Read MoreHow Do YOU Bring Social Media Down to Size?
Does social media ever just overwhelm you? I don’t mean in terms of learning this ever-evolving new way of communicating. I’m talking about its sheer size. Now…wait a second. I’m a social media consultant. I help other thought leaders master their own online voice and connect with new customers. I’m not supposed to get overwhelmed,…
Read MoreDoes Your Blog Answer the Right Questions?
As an expert in your field, you have answers for your blog readers. Lots of them. But do know the right questions? Business bloggers often get too close to their expertise and passion—eventually losing touch with what readers really want to know. Many of us find ourselves going off on blogging tangents and traveling down…
Read MoreStumbleUpon: Traffic or Trash?
I’ve been paying close attention to StumbleUpon lately as it’s becoming a popular network. Many bloggers also claim it’s delivering an avalanche of traffic. After TechCrunch compared its impressive traffic delivery with the other networks, I decided I had to test it out! My first reaction is definitely mixed. Quick Setup, Quick Submissions As a…
Read MoreWriters Rejoice! The Associated Press Adds “Website” as Approved Spelling.
I can hardly contain myself! Last week the Associated Press—the final authority on journalistic style, grammar and rules—saw the light! Finally, “website” was added as an acceptable spelling in addition to “Web site.” Having been in the web industry for over ten years now, I can finally shed the guilt about bucking AP Style on…
Read More6 Ways to Promote Your Blog on LinkedIn
These days, LinkedIn is the often-forgotten “quiet” social network. It doesn’t get the hype of other social media, but it packs a powerful punch when it comes to reaching your professional network. Unlike Facebook, there’s no weeding through YouTube links or cousin Jenny’s baby pics. LinkedIn delivers your professional peeps in one tidy network. So…
Read More6 Ways to Beef Up Your Blog With Images
News flash: Endless streams of blog text are B-O-R-I-N-G! Business blogs are no exception. In fact, the best content strategy for blogs includes images as part of the process! We’re not talkin’ any old ho-hum images here. Well chosen, high-quality blog images are more than “icing on the content cake.” They create instant polish and…
Read MoreWhat Content Will YOU Produce For the iPad?
I’ve seen a lot of skeptics online lately, dismissing the iPad before it’s even released! In fact, many assume the iPad is all hype and no substance. While there may be some wonky specs and some room for technical improvements at first, the reality is that the iPad could very well be the next massive…
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