These days, LinkedIn is the often-forgotten “quiet” social network. It doesn’t get the hype of other social media, but it packs a powerful punch when it comes to reaching your professional network. Unlike Facebook, there’s no weeding through YouTube links or cousin Jenny’s baby pics. LinkedIn delivers your professional peeps in one tidy network. So…

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News flash: Endless streams of blog text are B-O-R-I-N-G! Business blogs are no exception. In fact, the best content strategy for blogs includes images as part of the process! We’re not talkin’ any old ho-hum images here. Well chosen, high-quality blog images are more than “icing on the content cake.” They create instant polish and…

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There are competing schools of thought on how effective outsourcing a corporate blog will be. I’ve always been adamant that businesses should blog strictly from within the organization. It makes for more authentic content, timely interaction with readers and a shared experience across the organization. I still stand by that philosophy whole-heartedly. However, to expect…

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Any business that has tried to optimize its website or beef up its visibility online has heard the phrase over and over… “Content is King.” If Content is King, a Blog is the King’s Most Loyal Servant. A well-built blog: Publishes your content at a moment’s notice. In fact, a blog makes it so easy…

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What the heck is a “real time” expert? It’s an expert who continuously communicates advice, questions, challenges and thoughts with their audience or customer. A real-time expert doesn’t publish a book and walk away. They feed their audience with their views on current events, industry news, shake-ups, best practices and epiphanies. They produce a stream…

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