Today, I attended another outstanding meeting of the NSACF (National Speakers Association of Central Florida). The chapter was honored to have Bob Pike speak about “The 30 BEST Ideas to Take You to the Top of Your Niche.”
Turns out, Bob Pike has every reason in the world to claim his ideas are “best.” The first reason: he had his most successful year in 2009…and 2010 is shaping up to be another winner. Have you heard that phrase uttered by anyone else recently?
Being that Well Planned Web’s primary mission in life is to help thought leaders unleash their expertise online, I found one phrase that Bob shared today to be particularly… well…awesome!
“Are you a mere provider?
– OR –
Are you a trusted advisor?”
Think hard about that one. As with our recent challenge to show your expertise in “real time,” Bob encourages us to differentiate ourselves from our competition. In fact, better to ensure you have NO competition by proving you have unique value and unmatched expertise.
The same holds true online.
- Am I simply filling my blog with information that anyone could gather?
OR am I adding real value in my blog posts that readers can’t get anywhere else?
- Am I hoarding my knowledge?
OR am I adding value by sharing my solutions and ideas freely with followers?
- Do I push Tweets out regularly, assuming my task of “socializing” is complete?
OR do I add value while participating in the online discussion, retweeting others and becoming part of the community?
- Do I tell others why they should respect me?
OR Do I earn my credibility by producing valuable content?
Adding real value on your blog and social networks does three things:
- Creates an Influence
- Positions You as the Expert
- Builds Trust
Those three things are also likely to help you sell your services!
Bob Pike had a 29 other gold nuggets that he shared this morning, but I don’t want to steel his thunder! If you ever have a chance to hear Bob Pike speak—grab it! Just ask anyone at this month’s NSACF meeting. It will be worth every penny!