Today, I attended another outstanding meeting of the NSACF (National Speakers Association of Central Florida). The chapter was honored to have  Bob Pike speak about “The 30 BEST Ideas to Take You to the Top of Your Niche.”

Turns out, Bob Pike has every reason in the world to claim his ideas are “best.” The first reason: he had his most successful year in 2009…and 2010 is shaping up to be another winner. Have you heard that phrase uttered by anyone else recently?

Bob Pike BobPikeGroup.com

Being that Well Planned Web’s primary mission in life is to help thought leaders unleash their expertise online, I found one phrase that Bob shared today to be particularly… well…awesome!

Ask yourself:

“Are you a mere provider?
– OR –
Are you a trusted advisor?”

Think hard about that one. As with our recent challenge to show your expertise in “real time,” Bob encourages us to differentiate ourselves from our competition. In fact, better to ensure you have NO competition by proving you have unique value and unmatched expertise.

The same holds true online.

Ask yourself:

  • Am I simply filling my blog with information that anyone could gather?
    OR
    am I adding real value in my blog posts that readers can’t get anywhere else?
  • Am I hoarding my knowledge?
    OR am I adding value by sharing my solutions and ideas freely with followers?
  • Do I push Tweets out regularly, assuming my task of “socializing” is complete?
    OR
    do I add value while participating in the online discussion, retweeting others and becoming part of the community?
  • Do I tell others why they should respect me?
    OR Do I earn my credibility by producing valuable content?

Adding real value on your blog and social networks does three things:

  1. Creates an Influence
  2. Positions You as the Expert
  3. Builds Trust

Those three things are also likely to help you sell your services!

Bob Pike had a 29 other gold nuggets that he shared this morning, but I don’t want to steel his thunder! If you ever have a chance to hear Bob Pike speak—grab it! Just ask anyone at this month’s NSACF meeting. It will be worth every penny!

Deana Goldasich

Deana Goldasich, CEO and founder of Well Planned Web, plans and implements Content Marketing to help clients nurture leads, market their expertise and create an impactful presence online.

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8 Comments

  1. goldasich on May 16, 2010 at 3:05 am

    How Do You Stack Up Against the Competition? Ask Yourself One Simple Question… http://www.wellplannedweb.com/2010/05/bl



  2. SmallBizLady on May 16, 2010 at 6:25 am

    @goldasich Deana thanks for the recommendation 🙂



  3. goldasich on May 16, 2010 at 7:56 pm

    @SmallBizLady You’re welcome!



  4. goldasich on May 17, 2010 at 1:20 pm

    Who’s Your Competition? Ask Yourself One Simple Question… http://www.wellplannedweb.com/2010/05/bl



  5. SmokinHotPR on May 17, 2010 at 6:01 pm

    @goldasich thank you for RT and I did miss #blogchat last night too.. Hope it went well!



  6. David DuVal on May 24, 2010 at 5:08 pm

    Article makes total sense. I still see so many people today putting junk on the site for the sake of SEO, but they fail to see that the reason they do this “SEO” in the first place is for visitors. But what happens when the visitors arrive and see nothing but hastily written articles? I'll tell you what happens… they leave!



  7. Deana Goldasich on May 25, 2010 at 8:56 am

    Exactly, David! Indeed, SEO can be used for “good” or for “evil” 🙂 — I always enourage my clients to write their content first — THEN optimize for SEO. That way, it doesn't come off as forced or contrived. It's a tough balance…but critical. With blogging, I also say that an editorial calendar is key. Not only does it keep up on track. It keeps us REAL. Sure, we can insert some posts that are partially for SEO. But a disciplined calendar keeps us from going overboard. Thanks for your comment, David!



  8. Deana Goldasich on May 25, 2010 at 12:56 pm

    Exactly, David! Indeed, SEO can be used for “good” or for “evil” 🙂 — I always enourage my clients to write their content first — THEN optimize for SEO. That way, it doesn't come off as forced or contrived. It's a tough balance…but critical. With blogging, I also say that an editorial calendar is key. Not only does it keep up on track. It keeps us REAL. Sure, we can insert some posts that are partially for SEO. But a disciplined calendar keeps us from going overboard. Thanks for your comment, David!



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