What Does Your Twitter Avatar Say About You?

Twitter avatars are more critical than some may think. In a terrific post on ThoughtPick, the author lists 5 reasons your avatar matters in your Twitter presence: Recognition Expression Intrusion Uniqueness Meaning & Relevancy We’d like to add a few more to this list. Most clients are a tad surprised when we spend a good…

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How to Mutilate a Social Media Contest

Okay, so I’m ALL for coming up with creative ways to engage customers online. In fact, as social media consultants we offer creative ideas and solutions every day. But, when does a creative contest simply become way too much work for the customer? Companies are forever talking about the ROI of social media. But what…

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The Simpler Side of Social Media ROI

Today I was talking to a client by phone and was telling her a story about how I have a speaking event and webinar guest appearance coming up—both thanks to a colleague I’ve known for a year or so. She asked, “How did you two meet?” Then it hit me… We never have! It was…

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How to Handle a Cyberjerk

“Some arrogant !#*&@$ sabotaged my LinkedIn Discussion.” “This rude guy commenting on my blog post just won’t let it go!” “Why am I so irritated with this Twitter twit? I don’t even know her!” The topic of cyberjerks has come up a half-dozen times with clients in the past few months. I get calls, emails…

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7 Ways to Show Tweeters Some Love at Your Next Event

As savvy presenters know, it pays to double-check all critical “production” elements before each speech. Your mic, projector, platform—it all paves the way for how well your audience perceives and absorbs your presentation. So, what about making it easy for your audience to SHARE your content? Yes, today, it’s not uncommon to see audience members…

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Got Twitter? Start Blogging.

With the swarm of Twittermania, some once speculated that blogs were a dying breed. However, it’s because of Twitter and other emerging social media that blogs are more alive and necessary than ever before! Recently, TechCrunch’s Erick Schonfeld compared the future of Blogging and Microblogging. He references statistics that show Twitter’s flattening growth, while WordPress’…

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Is Your Website Ready for Social Media Visitors?

Ready to take the plunge into the Social Media pool? Eager to Tweet about your business and industry, post links on Facebook and generate a buzz online? Before you begin rubbing elbows in the social media world, take a critical look at your website. Imagine this: An expert in your industry now follows you on…

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How Twitter and GoDaddy Saved This Customer!

I have been a GoDaddy customer for years. I’ve purchased countless domains, hosting packages—you name it. In all my years with GoDaddy, I’ve never encountered a performance issue like I did this week. My blog came to a screeching halt and began running like molasses. This, right after 32 new “fans” joined the Well Planned…

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