Generating sales leads from your blog while remaining authentic is not only possible, it’s mandatory!

But, during the editorial planning and brainstorming process, it’s easy to overlook the most effective sales-generating blog post ideas. Am I saying you should rehire Your Inner Sales Guy? Heck no! I’m encouraging you to add genuine, straight-up value that saves your prospects time, energy and agony.

Get back to basics.

1) Identify the #1 non-price-related question your prospects ask you? Really think this through. It may the question you dread the most. But if it’s #1 on their list, make it #1 on yours.

2) Write the question down in their words.

3) Write out your answer in your words.

4) Eliminate the words “we,” “our” and “us” from your answer.

5) Break your answer into 3-6 digestible paragraphs. Add subheads to each paragraph to keep your text easy to scan (hate to tell you…no one reads your posts from top to bottom).

6) Feature blog images that complement your post—not images you’d see in your marketing material.

7) Supply “More Information” or “Services” links nearby. Do NOT include these as part of your actual post. Simply make it easy for those who are ready to take the next step!

Seem too simple?

Well, that’s the point! Returning to the basics can drum up a slew of sales-generating content ideas—especially if your customers’ needs change over time (show me a business where that’s not the case!) Reduce their pain and you’ll gain their attention and trust quickly. It may be the most profitable blog post you write this year.

Deana Goldasich

Deana Goldasich, CEO and founder of Well Planned Web, plans and implements Content Marketing to help clients nurture leads, market their expertise and create an impactful presence online.

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9 Comments

  1. GoogleSwitch on August 18, 2010 at 5:43 pm

    @goldasich hey if you liked that join Google Switch fan page on Facebook – & learn social traffic hands-on http://www.facebook.com/pages/The-Google



  2. goldasich on August 18, 2010 at 4:25 pm

    How to Write a Blog Post That Generates Sales Leads! – http://www.wellplannedweb.com/2010/08/bl



  3. RobertBurnsII on August 19, 2010 at 2:06 am

    Another hit post! I can't believe that I didn't find your blog sooner. I believe that #5 is the most important here, and it's one that I seem to struggle with. I think I enjoy writing “meaty” posts.. the ones that are a little on the longer side, and packed with info. But your advice seems to say that the shorter ones tend to do better.

    While I'm not writing for sales in my blog, I think your advice is good. I don't want to put my audience to sleep with overly long novels… perhaps I should working on my concision, and shortening my posts in the future. Good point, Deana!



  4. Deana Goldasich on August 19, 2010 at 2:16 am

    Well, the feeling is mutual — it has been so great getting to know you and learn from you over the past few weeks Robert! I'm definitely not pushing any particular length here, as I think value trumps length every time. My point was that it's important to break up your post–no matter how long it is. Most of all, I wanted to provide a simple recipe for creating a post that attracts leads. There is so much blogging advice out there, that it's easy to get bogged down at times. For me, this process is incredibly helpful and keeps things in perspective. Thanks again for your comments!



  5. Deana Goldasich on August 19, 2010 at 2:16 am

    Well, the feeling is mutual — it has been so great getting to know you and learn from you over the past few weeks Robert! I'm definitely not pushing any particular length here, as I think value trumps length every time. My point was that it's important to break up your post–no matter how long it is. Most of all, I wanted to provide a simple recipe for creating a post that attracts leads. There is so much blogging advice out there, that it's easy to get bogged down at times. For me, this process is incredibly helpful and keeps things in perspective. Thanks again for your comments!



  6. goldasich on August 19, 2010 at 8:25 pm

    Writing a Blog Post That Generates Sales Leads – Get back to basics! – http://www.wellplannedweb.com/2010/08/bl



  7. TimeTrax_ET on August 20, 2010 at 8:56 am

    RT @goldasich: Writing a Blog Post That Generates Sales Leads – Get back to basics! – http://www.wellplannedweb.com/2010/08/bl



  8. ronkarr on August 20, 2010 at 12:02 pm

    @goldasich you are most welcome!



  9. goldasich on August 20, 2010 at 11:30 am

    @ronkarr: Ron, Thanks for the RT of Can a Blog Post Generate Sales Leads? – Yes. When you return to the basics. – http://www.wellplannedweb.com/2010/08/bl… #sales



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